Comments on: 1st Ave. Machine: Audi ‘Unboxed’

By: zeniamai

zeniamai — Tue, 06 Jan 2009 03:30:09 +0000

Here here! Yes, definitely a refresh car commercial… :)

By: mtgentry

mtgentry — Tue, 06 Jan 2009 02:25:57 +0000

fantastic work.

By: anonymouse

anonymouse — Mon, 05 Jan 2009 17:51:31 +0000

gestalt?
how very zeitgeisty.

By: MilkmanD

MilkmanD — Mon, 05 Jan 2009 16:20:05 +0000

I like it, I love it, I think I’ll marry it.

By: rickydjean

rickydjean — Mon, 05 Jan 2009 15:17:57 +0000

Wow. Woody Guthrie is such a sell out.

By: Kara

Kara — Mon, 05 Jan 2009 14:51:45 +0000

this CR article is pointless. its focusing on music as the main point of similarity in commercials, but they are too much into motion-graphism to see that almost everything in commercial nowadays is close to the previous ad, and not so different from the next one. Come on guys, folk music, is that all you’ve got ? At least be fair and point out that we are all doing pretty much the same commercial we’ve done, or someone’s done already.

Concerning Audi, Saul Steinberg was an inspiration from the agency i guess, they should mention it, but hey, we all know how it works…
And its a good one, so…

By: justin

justin — Mon, 05 Jan 2009 14:41:10 +0000

That CR article focused entirely on the music (through a rather cynical lens, I might add); it wasn’t really about the gestalt of the spot at all.

My favorite question that CR asked: “CR: Are creatives looking to stand out with their choice of soundtrack or follow a trend?”

*slaps forehead

By: andydevries

andydevries — Mon, 05 Jan 2009 14:28:54 +0000

Creative review was not feeling it much apparently…

http://www.creativereview.co.uk/crblog/change-the-record/

By: bob

bob — Mon, 05 Jan 2009 13:59:26 +0000

No mention of Saul Steinberg? http://farm3.static.flickr.com/2081/2345758543_fa097b7ce4.jpg
Nice job though

By: ochyming

ochyming — Mon, 05 Jan 2009 11:31:58 +0000

… Charming.
Intelligent, grabs your attention without much fuss or drama.
A winner!

A SMILE on anyones face, I believe!