Amnesty International: You Are Powerful
Almost a month ago Amnesty International released this piece, directed by Kim Gehrig, to mark the 60th Anniversary of the Universal Declaration of Human Rights. The idea and execution are simple. Involvement in Amnesty International allows you to make a direct impact on the variety of issues on which they focus. This is illustrated by inserting average folks into archival footage of human rights atrocities.
Produced by Academy Films, “You Are Powerful” was premiered at the 2008 Secret Policeman’s Ball which has consistently curated visually and conceptually powerful work over the years. Notorious for attracting top talents as contributors, this project was no exception. With an assumptive “charity-sized” budget, Mother (London) conceived of this idea and was supported by an all-star team of companies and individuals (see below) to bring it to life.
Agency: Mother, London
Producer: Ed Sayer
Production Company: Academy Films, London
Director: Kim Gehrig
Producer: Lucy Gossage
DP: Mattias Montero
Post/Effects: Smoke & Mirrors, New York/London
CD: Sean Broughton @ SMNY
Flame Artist: Marios Theodosi @ Smoke & Mirrors, London
Managing Director: Jo Morgan @ SMNY
EP: Celest Gilber @ /SMNY
Producers: Belinda Grew, Paul Schleicher @ Smoke & Mirrors, London
Producer: Lauren Shawe @ SMNY
Post/Effects: Rushes/Framestore
Editor: Joe Guest @ Final Cut
Audio Post: Factory
Mixer: Ben Firth
Music: Until the Day is Done
Artist: Michael Stipe
Monday, January 12th 2009 at 3:45 pm |
chilling. great post
Monday, January 12th 2009 at 4:19 pm |
Amazing work. That moved me like nothing has moved me in a while.
Monday, January 12th 2009 at 4:37 pm |
If only it was that simple.
Monday, January 12th 2009 at 5:00 pm |
nice! good job!
Monday, January 12th 2009 at 5:44 pm |
Agreed with Dzer, but it’s an encouraging message. It’s like what the world just witnessed with Obama… Hope for positive change is the first step in which any condition can improve
Monday, January 12th 2009 at 9:56 pm |
whoa
Tuesday, January 13th 2009 at 3:10 pm |
meh.
it didn’t move me at all.
props though for all the compositing. some of those shots looked pretty difficult.
Tuesday, January 13th 2009 at 5:33 pm |
It moved me¡¡¡ I never get chilli and it did¡¡ POWERFULL WORK¡
Wednesday, January 14th 2009 at 6:06 am |
Luv amnesty international, but was I the only only to find the commercial very pretentious?
Sunday, January 18th 2009 at 5:58 pm |
it didn’t move me either. to me it came across as smug, patronising and colonialist.