Trickery from Andre Maat for De Staat
Andre Maat & Poolside Worldwide pull some perspective and scale trickery in their new video for De Staat.
Wednesday, January 14th, 2009 | 1 Comment »
Archive for January, 2009
Crush’s Yoho Hang Yue for World Fishing Network
Crush’s Yoho Hang Yue (reel) lent his expert comedic timing and spot-on character animation skils to the World Fishing Network for a series of chuckletastic IDs. The soothing compositions of silhouettes against warm backdrops sets up a false sense of calm that’s happily obliterated by each ID’s punchline.
Watch six of the IDs here. Visit Crush’s site.
Wednesday, January 14th, 2009 | 1 Comment »
Life is the Masterpiece
Okay, so this promotional video for the Montana State University School of Art doesn’t fit the normal schema of Students posts, but I think it belongs here anyway.
It was directed by Zachary McIntosh, who once studied graphic design at MSU but then left at the age of 21 to work full-time. Now, a few years later, he’s slowly earning his remaining credits to get his degree. It’s a cool story, the kind that I find inspiring.
And since the promo is advertising an art school, well, I figured I’d share it here in the Students feed. Enjoy!
Wednesday, January 14th, 2009 | Comments Off
Superfad gets it on with Durex!
Superfad gets it on with Durex! (Thanks Stubbz!)
Wednesday, January 14th, 2009 | 14 Comments »
Capacity: Cartoon Network Rebrand
LA-based Capacity proved their ability to think big and follow through with their breakthrough NBC rebrand back in 2006. Since then, they’ve been kicking out ambitious projects with consistent attention to detail and huggable charm.
The latest jewel in their crown is a massive rebrand for Cartoon Network built around Noods, blank Dunny-esque figures created by the crew at Kidrobot. Props to CN for dreaming up such a clever, collaborative concept.
Capacity’s CN montage starts off in a minimal white space but builds in complexity and vibrancy as more characters, environments and seasons are introduced. My favorite stretch is the Halloween segment, with its moonlit figures and cute sight gags. I also love Yoda reducing General Grievous to a puddle of paint—a clever way to deconstruct the underlying concept of the rebrand.
The frenetic soundtrack (also created by Capacity) tinges the entire montage with a playful 8-bit tone and moves things forward with a cheery optimism befitting such a grand undertaking. Nice job all around!
Tuesday, January 13th, 2009 | 18 Comments »
