Hip-Hop Gets the Schofield Treatment

mims
Keith Schofield refines his look in this brand new video for MIMS “Move”. Keith has definitely been one to watch in the last year. Recent favorites include his films for Diesel’s XXX and BPA.

Despite the over-saturation of time-based treatments of late, Move’s combination of techniques, choreography and slick photography (not to mention a pretty solid track) make it a pretty entertaining few minutes.

The evolution of Keith’s work is a good example of how far a simple idea can go. I can’t negate the fact that his executions are consistently spot on, but most of his hits seem to originate from a story that can be told in a few words. This should be an encouragement to all those out there who feel its impossible to compete with the big dogs due to a lack of technical support or an army of talent. It all starts with one person and a simple idea.

After catching up with Keith, he was gracious enough to share his treatment and an animatic with us.

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Matt Lambert

/ www.dielamb.com
NYC / London

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8 Comments

higa

nice! and special thanks for a peek at the treatment/animatic. great stuff.

Tyquane

Cool stuff 4 sure. I like the song too :)

david

I really like this video.

lindovina

“This should be an encouragement to all those out there who feel its impossible to compete with the big dogs due to a lack of technical support or an army of talent. It all starts with one person and a simple idea.”

excellent. and true- especially so in this economic climate. we’ll, hopefully, see more brave and creative venues as artists turn less to massive commercials and more to independent work to bide their time until the world recovers

nice post, man

rothermel

guess it would help if everyone had access to a phantom camera too.

dieLAMB

I feel you… But, what I was trying to say with my post was:

Keith started with super lo-fi videos and his pitches still remain crude. To win a job, you don’t necessarily need the resources of a large studio/prod. co. From those simple treatments and lo-fi vids, you can get your hands on the budgets that will pay for the phantoms and beauty gaff…

dicksmith

cool, i was just putting a after effects project together to do this same effect

http://dojo.outermotion.com/?p=84

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