BNS: Toyota RAV4 “Fold Out”

BNS: Toyota RAV4 “Fold Out”

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Matt Lambert

NYC / London

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  • Marc B.

    Ugh Motion Theory anyone?

  • Exactly. This really doesn’t add anything to what motion theory has already done.

  • Still a cool effect even though it’s borrowed.

    • kult

      “creative director”.

  • while i’m not defending BNS — i think its fairly understood in this industry that agencies bring the regurgitation — fighting that is part of the studios creative job, otherwise you end up here… in this argument.

    • Marc B.

      Why didn’t the agency go to Motion Theory in the first place instead of having BNS emulate a MTh trademark?