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Archive for February, 2009

Tintori and NABIL: Breaking your internets

tintori-chairlift

It’s happened to you at least once — a color explosion on your screen created by an ill-fated download or a codec mismatch. A compression algorithm slip-up can introduce surprising colors and patterns but retain strange motion memories of the original video.

A little over a week ago, Ray Tintori premiered his music video for Chairlift’s “Evident Utensil”, which wrangles the technique, “data moshing,” into a fun, effortless, mind-bending trip with the members of Chairlift. Every time you start to wrap your head around whats happening, the band breaks through the frame, tearing the pixels with them.

A couple days ago, another data moshing video was released — much to the debate of the internet echo chamber. Directed by NABIL, Kanye West’s “Welcome to Heartbreak” has a grittier take on the datamoshing technique. Ghost Town Media contributed the post effects and look like they had a really good time dragging the footage through the digital wringer.

Both parties acknowledge Takeshi Murata as a key influence. In Monster Movie and Untitled (Pink Dot), Murata used 80s movies Caveman and Rambo: First Blood as moshing fodder. The only video documentation I’ve been able to find is on YouTube — it’s quite impressive, though it’s hard to tell which compression artifacting is from the original and which is added on for extra YouTube flavor. Murata is still making artwork and gave a screening/talk last Tuesday in New York that I’m sad I missed.

Other artists who have explored datamoshing include PaperRad, David O’Reilly, Owi Mahn & Laura Baginski, Kris Moyes, and Sven König. The technique also brings to mind more painterly pixel-bleeding artists such as Robert Seidel and Takagi Masakatsu, who I’m not sure used the same process, but give a similar feeling, especially Masakatsu’s Bloomy Girls.

As with any technique, there’s probably more people than the ones mentioned who have tinkered but we’ve tried to link to many of the pixel explorers — please fill in any blanks in the comments.

nabil-heartbreak

We were fortunate enough to get a thorough overview of the process behind the Kanye “Welcome to Heartbreak” music video from Ghost Town Media. A special thanks to Matt Primm and everyone at Ghost Town for taking the time to share their pixel-tripping story…

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Thursday, February 19th, 2009 | 19 Comments »

MassMarket: Sprint “Speedway”

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MassMarket adds their rendition of “light monsters” to Goodby, Silverstein & Partners’ campaign for Sprint

Thursday, February 19th, 2009 | 3 Comments »

Oh, Hello relaunches

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Seattle-based Oh, Hello relaunches with oodles of great work

Thursday, February 19th, 2009 | 4 Comments »

Cut&Paste World Tour Launches in LA

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Cut&Paste’s global tour, comprised of 16 cities and 256 competitors, gets underway this Saturday, February 21st in Los Angeles. As I’ve mentioned before, Cut&Paste has added two new contests to the festivities this year: 3D and motion design (the latter of which I helped develop).

I’ll keep this short. You guys have already heard my spiel about why this is such an awesome event. Get yourself to the Cut&Paste site for full details, and I’ll see you at the championships—if not before.

Thursday, February 19th, 2009 | 1 Comment »

Psyop for T. Rowe Price: The world is connected, beautiful

Global greed, the pursuit of happiness, and 2009 have B**** slapped the world. Stories surface daily on the entanglement of American owned companies such as Caterpillar, tied to global trade unions, blockaded by “Buy American” laws.

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Watch T. Rowe Price “Ink”
Watch T. Rowe Price “Rice”

With all this ensuing chaos, you begin to see the world for what it is: a fragile system of intermingled, hardworking, soul-filled structures. One link breaks, we’re all susceptible to decay. This staggering decline in our financial world has left companies like T. Rowe Price grappling to reassure and attract consumers uncomfortably aware of the reality of our economic plight.

But T. Rowe Price has hope! As the world nosedives into the dark side, JWT enlisted Psyop super talents Mate Steinforth and Gerald Ding to drive home the message of consumer confidence. Gallantly, Mate, Gerald, and their stellar teams symbolize global connectivity using the simplest ingredients: rice, and ink. The result is a visually compelling, clear message: we’re in it together, and we’re going to be OK.

Read our exlusive interview with Mate Steinforth and Gerald Ding about the creative process behind these two spots.

Thursday, February 19th, 2009 | Comments Off

Hush: Hikaru

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Hush creates this animation that will play as an initial start-up animation for Sony Ericcson’s 30th anniversary Walkman phone. Go buy one!

Wednesday, February 18th, 2009 | Comments Off