So Me: Kid Cudi “Day ‘N’ Nite”
Although he’s been working hard at Ed Banger Records for some time, So Me launched into wider view with his work on the “D.A.N.C.E.” music video for JUSTICE.
His hand-drawn illustration style, penchant for retro typography and undeniable hipster appeal have helped So Me become a sought-after name nearly overight. Amidst cries of “sell out,” he even teamed up with JUSTICE to create a bottle design for Coke. (The accompanying video has been pulled from YouTube and every other video-sharing service.)
But stardom aside, So Me’s music video for Kid Cudi’s “Day ‘N’ Night” feels homegrown and from the heart. It’s rough around the edges but full of imagination and charming visuals. The melange of daydream imagery is oddly compelling—like a mashup from a coloring book and a smoke-out. Fitting and fun for the subject at hand.
Paris-based Mathematic also deserves a shout-out for their work on the animation and post-production for this project.
Thanks to Johnny for the tip!
Credits
Director : So-Me
DOP : Arnaud Potier
Producer : Mourad Belkeddar
Production company : El Niño
Animation and post-production: Mathematic
Post-production supervisor : Guillaume Larose
Head of animation: Yue WU (at UFO)
Flame and After Effects: Clement Germain, Arnaud Ecobichon and Vince
3D artist: Clement
Monday, March 2nd 2009 at 9:38 am |
yawn
Monday, March 2nd 2009 at 2:09 pm |
was that a yawn at the song or at the work?
Tuesday, March 3rd 2009 at 3:05 am |
i like it!
Wednesday, March 4th 2009 at 5:26 am |
I remember doing something like that. It was a (very) old school project. http://www.youtube.com/watch?v=cPHrABKsyXs I remember doing Death, Ufo and the Octopuss. Offcourse it’s far from the quality of this Day’N'Nite video.
Wednesday, March 4th 2009 at 5:27 pm |
GREAT !
this one has less Post but more Girls: http://www.youtube.com/watch?v=lVb_t_ao9gw :p
Thursday, March 5th 2009 at 11:20 am |
I think you hit the nail on the head Justin… It is a little rough around the edges, but it’s a refreshing relief from the tits, ass, cash, and cars that we expect from popular artists in rap/hip hop/pop genres. Some say yawn, I say, “well done.”
Saturday, March 7th 2009 at 12:24 pm |
Clever transitions!