Gravity: Pelephone “Other World”

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For agency Adler, Chomsky & Warshavsky and Israeli telecom company Pelephone, Gravity spun this charming yarn of a groom running late to his wedding.

Kissed with Dr. Seussian details and full of sunlight, the spot ranks high on the Happy Index without feeling saccharine. Deflating cars, magical catapults and life-sustaining bubble gum are all handled with a good-natured wink, helped along considerably by Gravity’s superb job on the CG and compositing.

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About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer and F5. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.
  • I’m not sure what the spot has to do with GSM, etc. But who cares? I loved it anyway. The did a great job creating another world that I’d like to visit.

    • “I’m not sure what the spot has to do with GSM, etc. But who cares?”

      Ha! I keep thinking it’s an advert for bubble gum.

    • I agree, also thought it looks like a magical world for candy! Looks fantastic

  • ocelot

    has a touch of “pushing daisies”

  • oacA

    ‘pushing daisies’ meets tim barton….amazing work..

  • warmup

    Nice job!! nice ambient.

  • jasonk

    credits removed at the request of the agency? weak sauce.

    • diwision

      I guess it’s a matter of reputation…

      Nice commercial! The clouds are funny and I’d like to visit those waterfalls, too.

  • jeysea

    Great scene. Love the story and wish I could eat a gun ball and fly through the Universe.

    J

  • NBurman

    Wow- I want to live there! No more parking problems, perfect lighting, clothes never fade, and all my timing problems are saved with bubble gum.
    Beautiful!

Gravity: Pelephone “Other World”

[qt:http://motionograph.wpengine.com/wp-content/uploads/2009/03/other_world.mov 768 576]

Credits removed at request of studio

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer and F5. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.