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Archive for March, 2009

Santa Maria: Ronald McDonald House

santa-rmdh

Hornet Inc.’s Santa Maria built a mixed media playground for the Ronald McDonald House and agency Leo Burnett in this 2’38″ spot.

2D, 3D, stop-action, claymation, practical, digital—there’s just about everything in here. My favorite moments are the bursts of cheerful, hand-hewn type.

I’m fairly certain folks will be divided over this one: half feeling that it’s a happy ensemble of imagery, the other half feeling it goes a bit too far. Personally, I like it, and I think it works. It’s as if an entire morning of Saturday cartoons from my childhood has been condensed into an elaborate nugget. It’s warm, earnest and pure.

Watch the making-of video

Wednesday, March 25th, 2009 | 5 Comments »

Lobo: Amnesty International

lobo_amnesty

Leo Burnett Lisbon and one of my favorite Brazilian studios, Lobo, have teamed up to create this arresting spot for Amnesty International.

Based on the print campaign created by Leo Burnett Lisbon, the spot is a gripping journey through some of the darkest moments of modern history; from the brutal colonization of Africa and South America to the Bolshevik Revolution, from WWII to the latest battles in the Middle East—to name a few.

The hard-hitting script is backed by historic woodcut illustrations and b&w photographs that appear to have stormed off the pages of newspapers and broadsheets from years past. The ripped paper transitions give the piece a seamless flow and underline the violence running throughout the spot.

The Nina-inspired animation was handled by up-and-coming Brazilian animation studio Animatorio, with sound design by Lobo’s musical genius, Paulo Beto.

Watch QuickTime
Watch on YouTube

Wednesday, March 25th, 2009 | 6 Comments »

Lemoine for Berry

lemm1

Yoann Lemoine’s latest promo for Berry has some pretty moments.

Tuesday, March 24th, 2009 | Comments Off