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Archive for March, 2009

AVSO and Offspring for Ford

hello

A Very Small Office and Offspring craft some nice typographic moments in this series of adverts for Ford and JWT/Team Detroit

Monday, March 23rd, 2009 | 3 Comments »

Mainframe Rebrand Nickelodeon

Nick Rebrand

London based Mainframe recently showed what they are capable of with an epic rebranding of Nickelodeon. Unusually for Nick, they let the design take the centre stage, with their flagship characters tagging along to enjoy the ride.

View Rebrand
View Breakdown

I had chance for a quick catch-up with Mainframe’s Managing Director Adam Jenn and team Mainframe for a little Q&A session:

What tools did you use to create the spots?

The main tool of choice was Maya for all the 3D modeling, rigging and animation. Each shot was tracked using SynthEyes and outputted to Maya for the main scene work and also to After Effects for the later compositing stages. Once the animation was completed, an average of 5-6 different render passes were outputted allowing a greater level of fine tuning within the composite. Final colour grading was all handled within After Effects.

On a project of this magnitude you must of had to please a lot of people. Could you please give us a little insight into the whole creative process?

(more…)

Monday, March 23rd, 2009 | 18 Comments »

AENY: Thursday, March 26th

aeny

Everybody’s favorite AENY guest, Andrew Kramer, is going to be presenting this Thursday at 6:45pm. I missed Andrew’s last standing room only presentation, so I’m definitely going to be at this one.

Andrew is the guy behind the wildly popular mograph tutorials at Video Copilot. He’s also created scores of stock assets, worked on loads of commercial projects and built a thriving community of learners. When he sneezes, valuable tips and tricks scatter everywhere. It’s nuts.

We’ll also give away two passes to F5—not to mention the landslide of other great prizes that AENY regularly delivers. Full details on the AENY site.

Monday, March 23rd, 2009 | Comments Off

Thank you, Eden!

Thanks to Eden Soto for gifting us the @motionographer Twitter account. Very nice!

Sunday, March 22nd, 2009 | Comments Off

Robert Seidel: Vellum

vellum

“Vellum,” Robert Seidel’s large scale video installation for the COMO/Nabi Art Center in Seoul

Sunday, March 22nd, 2009 | Comments Off