Gravity: Pelephone “Canons”


As a follow up to their previous spot for Israeli telecom company Pelephone, Gravity teamed up with director Eli Sverdlov on another spot full of charm and cheer for agency Adler Chomski & Warshavsky/Grey Israel.

Like “Other World,” “Canons” is reminiscent of director Rupert Sanders‘ penchant for magical realism, but with a decidedly campy twist. The saturated visuals and grin-worthy denouement suggest an alternate reality of storybook proportions, the kind of place that could just as easily fit in a snow globe as it could in your imagination.

I like that level of approachability for something so surreal. It’s a difficult thing to master in 60 seconds of airtime.

One Comment


well what happens to the old man in the middle of all this? does he get crushed? That’s not sending a good message at all.

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Gravity: Pelephone “Canons”

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Agency: Adler Chomski & Warshavsky / Grey Israel
Production Company: Mulla
Director: Eli Sverdlov
Post Production: Rhino – Gravity Group
VFX Supervisor & Creative Director: Ilan Bouni