Gravity: Pelephone “Canons”

gravity-canons

As a follow up to their previous spot for Israeli telecom company Pelephone, Gravity teamed up with director Eli Sverdlov on another spot full of charm and cheer for agency Adler Chomski & Warshavsky/Grey Israel.

Like “Other World,” “Canons” is reminiscent of director Rupert Sanders‘ penchant for magical realism, but with a decidedly campy twist. The saturated visuals and grin-worthy denouement suggest an alternate reality of storybook proportions, the kind of place that could just as easily fit in a snow globe as it could in your imagination.

I like that level of approachability for something so surreal. It’s a difficult thing to master in 60 seconds of airtime.

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Justin Cone

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Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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One Comment

frq

well what happens to the old man in the middle of all this? does he get crushed? That’s not sending a good message at all.

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Gravity: Pelephone “Canons”

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Credits
Agency: Adler Chomski & Warshavsky / Grey Israel
Production Company: Mulla
Director: Eli Sverdlov
Post Production: Rhino – Gravity Group
VFX Supervisor & Creative Director: Ilan Bouni

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

Join Motionographer on Patreon!

For as little as 7 cents a day, join our Patreon community and shape Motionographer's future!