Amadou & Mariam – Masiteladi

Lovely music video for Amadou and Mariam’s “Masiteladi”. Created by directing trio Aurélia Vernhes, Clement Bolla, Laurent Gillot.

Gatorade Tiger

Pepper Films’ “Woods of Wisdom” is a cute and charming ad for Gatorade via TBWA/Chiat/Day.

“The Soliloquist” by Ma Kuang Pei (Keats)

“The Soliloquist”, a distinctive and poetic short by Ma Kuang Pei (Keats)

Thank You

It’s been a week since F5, and our heads are still spinning. By all accounts, it was a smashing success. It’s hard for us to see it from the outside, but I can tell you that we were deeply moved by the entire experience.

From 10am on Thursday, when the line outside Roseland Ballroom wrapped around the block, to the final screening of the titles from Dvein, we were blown away by the positive energy and inspiring enthusiasm from the attendees.

It was infectious. Everywhere we turned, people were smiling and laughing, connecting with old friends, making new friends, listening to speakers, taking notes, cheering, jeering, debating, thinking, rethinking, dreaming.

It was, in short, everything we wanted it to be. And we owe that to you.

From the entire F5 team, thank you all very much to those of who you made it to the event. You traveled from every corner of the globe to be there, and we want you to know how deeply we appreciate your involvement.

While we may have created F5, you made it. Thank you.

Stay tuned for the F5 RE:PLAY films, as well as video coverage of the talks.

A Lilt by Overture

A Lilt by Overture
Music: Freibad by Hauschka from his album Ferdorf released by FatCat Records, 2008.

Scrabble: The Beautiful Word

It’s so refreshing when companies go against the norm, and Scrabble / Mattel certainly did that. In fact they did that and a bag of chips, they went balls-out crazy! With the current economic climate it’s nice to see a company leaving the well trodden path of safe, forgettable advertising. The whole point of an advert is to stick in your mind, and these will laser etch onto your frontal lobe right down to the cerebellum! Admittedly I would never of guessed the product, but they encapsulated me enough to stick it out until the end, and left me hungry for more.
A big pat on the back for Mattel and Paris based agency Ogilvy & Mather.
Animated by Wizz.

Source: I believe in advertising
Credits

Oil in Water

by Shawn Knol