FITC Toronto
FITC Toronto begins next week (4/25 – 4/28)
Sunday, April 19th, 2009 | Comments Off
Archive for April, 2009
New website unveiled by freelance animator compositor designer Mark Kim.
New website unveiled by freelance animator compositor designer Mark Kim.
Friday, April 17th, 2009 | 3 Comments »
Adam Berg/Stink Digital for Philips
Created for Tribal DDB, Amsterdam, Stink Digital and Director Adam Berg deliver this interactive campaign for Philips’ new CINEMA 21:9 TV. The cinematic proportions of the display became the theme of this piece. Adam responded with an idea for an epic ‘frozen moment’ cops and robbers shootout sequence.
This 2:19 film runs as an endless loop, allowing viewers to control their moves through the scene. The film also contains embedded hotspots, which, when triggered, give us a behind-the-scenes look at some of the shots.
Yes, this film does share some creative similarities with pieces we’ve posted in the past. However, it is the mode of distribution that’s really got me excited as the frequency of these types of projects are increasing.
As many feared the death of the traditional spot, others embraced the web’s potential to distribute longer form content. Not only longer form, but branded stories where directors and production companies had more of a front seat role. Adam had the opportunity to make a short-film which is quite far removed from the brand who funded it — and promotes them better than any product or tech-centric spot. This is an exciting time for story-tellers of all mediums.
Thursday, April 16th, 2009 | 18 Comments »
Head Gear for Koodo
Arno Salter/Head Gear Animation for Koodo
Wednesday, April 15th, 2009 | 1 Comment »
Chris Cunningham for Gucci
Chris Cunningham for Gucci’s “Flora”
Tuesday, April 14th, 2009 | 22 Comments »
David Lynch for Moby
David Lynch animates for Moby’s “Shot in the Back of the Head”
Tuesday, April 14th, 2009 | 6 Comments »
