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Psyop Tips Its Hat to the Wild “West”

Psyop Tips Its Hat to the Wild "West"3.3534

psyop-ups

Psyop is quick on the draw with “West,” the studio’s latest cowboy epic in their cardboard-inspired campaign for The UPS Store and agency Doner.

“West” is peppered with the lore of the old frontier, and opens fire on any charge that “certified packing” is all hat, and no cattle. Barnstorming the airwaves with a rough ridin’ emphasis on theatrical swank and rip-roaring thrills, Psyop packs heat, and hangs em’ so high it would make Clint Eastwood blush.

Stay tuned for some exclusive behind-the-scenes action for the forthcoming final spot in the UPS campaign. In the meantime, check out the other two releases:

Posted on 13 August 2009 |

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3 responses to “Psyop Tips Its Hat to the Wild “West””

  1. Comment by noboddy:

    Stop being so good, Psyop. It was inspirational for awhile, now I’m just depressed.

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  2. Comment by oeuf:

    Where’s the behind the scene’s already? I can’t wait!!!

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    • Comment by Brandon Lori:

      An in-depth interview with Lead Animators Jordan Blit and Pat Porter, as well as Project Lead/Technical Director Tony Barbieri will follow the airing of the fourth and final spot from the campaign. And yes, we also hope to share some behind-the-scenes goodies, so stay tuned!

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