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Archive for August, 2009

Psyop Tips Its Hat to the Wild “West”

psyop-ups

Psyop is quick on the draw with “West,” the studio’s latest cowboy epic in their cardboard-inspired campaign for The UPS Store and agency Doner.

“West” is peppered with the lore of the old frontier, and opens fire on any charge that “certified packing” is all hat, and no cattle. Barnstorming the airwaves with a rough ridin’ emphasis on theatrical swank and rip-roaring thrills, Psyop packs heat, and hangs em’ so high it would make Clint Eastwood blush.

Stay tuned for some exclusive behind-the-scenes action for the forthcoming final spot in the UPS campaign. In the meantime, check out the other two releases:

Thursday, August 13th, 2009 | 3 Comments »

Esteban Diácono: Let Yourself Feel

let-yourself-feel

Mesmerizing audio-reactive fluid simulation in “Let Yourself Feel” from Esteban Diácono (Thanks, Daniel!)

Wednesday, August 12th, 2009 | 5 Comments »

Matt Pyke/Universal Everything: D&AD Lecture

matt pyke

Matt Pyke (founder of Universal Everything) goes deep into process for this D&AD lecture. (Thanks, Sean!)

Wednesday, August 12th, 2009 | 3 Comments »

The Making of the Prius “Harmony”

prius

You can safely hit mute for this making-of for the Prius “Harmony” spot, but the blue screen footage and clever choreography are interesting.  (Thanks for the tip, Benjamin!)

Wednesday, August 12th, 2009 | 2 Comments »

ELNA* for NIKE


Bezalel Academy of Art and Design student Elnatan Gurvitz served a nice one-two punch for his final project. First, he designed three pairs of spec sneakers (photos), a fairly impressive feat (no pun intended) in itself.

Then he busted out some 90s flavored palettes and combined them with Keith Haring-esque illustrations to create an ad promoting his kicks. The advert is as lively as the shoes, effectively building a sunny persona for his imagined sub-brand of Nike.

Original soundtrack by DJ Markey Funk

Wednesday, August 12th, 2009 | 1 Comment »