Asif Mian for 1st Ave Machine: ReRun
Like a bat out of hell, Asif Mian laces up, and breaks away with ReRun. Hatched straight from the lab at 1st Ave Machine, ReRun is an abstract film with a nitty-gritty fusion of cinematography and top-notch CG. While not overly conceptual, the film follows a slum-dwelling basketball player who weaves through the streets of a desolate ghetto. In his wake, and with every passing step; a shoe is left behind in suspended animation. Amid the course, the ball dribbling night-walker takes a spill, and with him, one by one, the trail of shoes come crashing down. Brushing himself off, the main character rises, and so too do the shoes. With the shoes now serving as a path, the man soldiers on, and continues along his shady trek of personal discovery.
Undeniably, ReRun is an odyssey of visual and audio. The Sound Design of the film is particularly electronic, with an ebb and flow that chauffeurs the narrative along at a fluctuating tempo. The visual, or CG for that matter, is done in good taste, and does not overshadow the plot, however ambiguous in nature it is. With its world premiere at OneDotZero_Adventures in Motion 2009, the film will fit snugly into the catalog of hits for both 1st Ave Machine, and Director Asif Mian.
Director: Asif Mian
Director of Photography: Zak Mulligan
Art Department: Sean O’Connor, Dustin Highbridge
Live-Action Producer: Rich Hutchins
Production Company: 1st Ave Machine
Executive Producer: Serge Patzak
Post Producer: Crystal Campbell
Editor: Asif Mian
Lead CG Artist: Mike Merron
3D Artists: Ajit Menon, Tyquane Wright
Original Music: HPrizm
Saturday, September 12th 2009 at 2:41 pm |
Is this supposed to be a short or a Nike ad?
http://www.dailymotion.com/video/x421pw_nike-af1-by-radical-media_ads
Saturday, September 12th 2009 at 6:00 pm |
I would guess either a proof of concept or a pitch they decided to finish to a piece. This piece, as polished and technically complex and beautiful as it is, still has a lot of “Advertising” DNA in it.
Sunday, September 13th 2009 at 10:19 pm |
I love you Marc B
Sunday, September 13th 2009 at 10:19 pm |
and welcome back…. again….
Monday, September 14th 2009 at 12:52 am |
Asif Asif. As if I need to see Asif and 1st Ave Machine the second time within two weeks?
Make that Garson Yu guy a full post. He looks like he needs it.
Monday, September 14th 2009 at 11:35 am |
I liked the actual “nike” ad better. Always felt most of Asif’s stuff was a cliche in a different wrapper…The motionographer descriptor doesnt do much to carry the bullshit that lies beneath this work.