Comments on: RIOT Atlanta: Branding From Scratch

By: suprememoves

suprememoves — Sun, 25 Oct 2009 21:12:17 +0000

I’d love to see all the lowerthirds, indicators, logo stings…etc Those id’s are nice but it doesn’t really show me much.

By: bornonbord

bornonbord — Sun, 25 Oct 2009 15:59:20 +0000

Sorry, I didn’t mean to insinuate that you are ripping anything off. There’s lots of design in the world and it’s not hard to find things that are similar.

And… there are only 4 million people in NZ – not too many people are familiar with their TV branding down there.

I’m glad to see your work highlighted though, it’s obvious a lot of thought and time went into it. And, contrary to what I hastily wrote before, it is good design.

By: jboortz

jboortz — Sun, 25 Oct 2009 14:33:28 +0000

Good to see that Motionographer is acknowledging the elephant in the room. On-Air has been the poor step-child of Advertising for too long. TV network brands are not often the most glamorous, but then, as Lee Hunt will attest, they work differently than consumer product/service advertising. Networks are content producers and aggregators. In their advertising you can actually experience the product- the TV show or Service they are promoting. You can’t do that with a Ford F-150, or Viagra. Because of this, branding elements are designed to label the experience and take ownership of it for the Network’s brand. My worry with this piece is not that the graphics are similar to something done in NZ- there is likely little crossover of audience, but rather that the name Halogen is too similar to HULU. Further, Media multi-tasking is not a prediction, but a present day reality. ALL entertainment brands must reach out to audiences on ALL platforms to survive. So if everyone is using imagery of beautiful happy media consumers, how is this identity going to distinguish itself from everyone else? If the service experience is compelling this Label may be enough to hold the Halogen brand in the viewer’s mind, it does look and sound great, but its reliance on imagery of shiny happy people and a name that bears a strong resemblance to HULU are worrisome. Why do you think they used Alec Baldwin and suggested he is an alien? Thanks to Jeff for sharing. We need to see more of this type of material.

By: bluglo

bluglo — Sat, 24 Oct 2009 22:45:17 +0000

that NZ work is interesting. Never seen it before. Really. But I guess I need to acknowledge that it exists.

Jeff Doud

By: bornonbord

bornonbord — Sat, 24 Oct 2009 21:51:06 +0000

I agree this is is awesome to be looked at.

I’m sorry I can’t see that the design is so hot though, as this seems like a repackaged version of what TV3 NZ does.

Some shorter examples I could find.
http://www.youtube.com/watch?v=qiR-patfEY8

By: gugy

gugy — Sat, 24 Oct 2009 21:09:32 +0000

I am glad to see Motionographer finally giving some credit for broadcast graphics. There are out there fantastic packages with very interesting concepts behind it.
It would be nice to give recognition for companies and individuals that work on this area. They are after all motion designers and animators as well.