Monovich updates with new boards and motion

Monovich updates with new some hot new boards and motion.

Flash on the Beach Main Title 2009

The 2009′s Flash on The Beach Main title, created by directorial duo Garth and Ginny, almost slipped our radar, and were glad it didn’t.

Ruff Evolution

I’m really digging this new spot from animation master Ruff Mercy for O’Neill to promote their upcoming snowboard event in Davos. His personal illustration style and unique color palette gives the spot its distinctive look. But it’s the tight combination of high-energy animation, pacing and editing that give the spot its visceral impact. What I love the most are the custom-made and hand-animated “digital” distortion effects. Nice touch!

Credits:

Lobo: Fiat 500

Lobo gets behind the wheel in this new spot for Fiat 500.

Gravity: Pelephone “Music”

Israel’s Gravity strikes again for telecom Pelephone and agency Adler, Chomsky & Warshavsky.

The Animated Life & Work of Jeff Scher

Jeff Scher: I Got My Job Through the NY Times. Short Documentary by Reid Rosefelt.

Jeffery Noyes Scher was born in 1954 and graduated from Bard College in 1976. He has since then made well over one hundred films, mixing both painting, typography, graphic elements and film to create beautifully vibrant and emotionally charged works. Scher draws inspiration from everyday life, he is a poetic observer, a modern day Baudelaire enjoying the limitless boundaries of experimentation. To watch his films, is to engage in a moment of pure emotion and a visual spectacle that has you eager to repeat.

I personally was introduced to his work back in 2007, at the outset of his project for The New York Times. At that time, Scher had been asked to do a series of works in which he was to create one film every month for the TimeSelect column. His first piece, ‘L’Eau Life’ is a colourful display of the pleasures of water, full of joy and utterly playful. Each frame is a painting in itself, 2,141 in all make up the short film.

Twenty four films on, the collection is testament to his untiring ability to express beauty and emotion through the medium of motion. For the release of his latest work, ‘The Shadow’s Dream’, I decided to catch up with him and ask a few questions about the project, his process and his love for early experimental film.

Read the interview here

Blacknail Pictures Make No Excuses

Comprised of London VFX veterans Mario Ucci and Rick Thiele, Blacknail Pictures created this stunning piece for Breast Cancer awareness for IBCC via Ogilvy, São Paulo. The simple concept: excuses let Breast Cancer grow.

This visual metaphor could have stopped as a simple typographic solution. However, it ended as visceral and cinematic experience. The beauty of the fluid movement, renders and lighting captivate, allowing for the message to seep into your subconscious.

This labor of love was pulled off by just the two of them (with the support of Passion Pictures) while busy in their day jobs on feature films.

Credits