Rupert & Asylum Drop Droids
Verizon literally goes to war with its touch-screen competitors in this new spot for Droid. Brought to you by “author of epicness,” Rupert Sanders and VFX heavy-hitters, Asylum; this piece is a call-to-arms more than it is a commercial. Sure, we expected something like this with Rupert’s recent work for ODST. However, this treatment is unexpectedly refreshing for a phone.
I’m personally glad to see a brand whose image counters to the safety, lightness and warmth of some of our other recent hand-held devices. Congrats to mcgarrybowen for being bold enough to take a little risk with this launch in a time where everything is so safe.
Agency: mcgarrybowen, New York
Executive Creative Director: Mark Koelfgen
Executive Creative Director: Warren Eakins
Copywriter: Tiffany Smith
Art Director: Michael Cannova
Head of Broadcast Production: Rosanne Horn
Production Company: MJZ, Los Angeles
Director: Rupert Sanders
Executive Producer: Eric Stern
Director of Photography: Alwin Kuchler
Line Producer: Laurie Boccaccio
Editorial Company: Spot Welders
Editor: Neil Smith
Visual Effects: Asylum
Executive Producer: Michael Pardee
Visual Effects Supervisor: Robert Moggach
Music: Q Department
Sound Designer: Brian Emrich
Sound Design Company: Trinitite Studios
Mix: Lime
Mixer: Loren Silber
Wednesday, November 11th 2009 at 7:03 am |
Pick-up trucks, cowboys and fighter jets. Nothing against being bold, but doesn’t that feel a little like the target audience is Chuck Norris?
Wednesday, November 11th 2009 at 7:53 am |
…and there is a Chuck in all of us…
Wednesday, November 11th 2009 at 9:13 am |
I love how completely over the top this is for a phone ad. Let’s hope the trend catches on. I’m hoping for a Godzilla-esque mega tear up for toilet tissue…
Wednesday, November 11th 2009 at 6:21 pm |
I was just talking about this ad the other day….. it’s obviously well done (like a movie trailer). But why do I hate it? Maybe because it almost murders a farmer, a fisherman, etc…. Maybe aliens should’ve dropped the pods, we all know they want to kill humans.
Wednesday, November 11th 2009 at 6:39 pm |
….
Wednesday, November 11th 2009 at 6:29 pm |
This is what happens when you don’t pay your bill…you get attacked by war planes…
Really nice work though!
Friday, November 13th 2009 at 7:56 pm |
And win a phone!
Wednesday, November 11th 2009 at 10:04 pm |
George Lucas?
Pardon my ignorance ( i do not live in the USA), why?
After ripping Frank Herbert glad he can make money other than with S. W.
Nice work but i am not a 5 years old anymore.
Thursday, November 12th 2009 at 12:00 am |
Another No Country For Old Men style inspired director.
Next.
Love them birds, though.
@Simon http://www.youtube.com/watch?v=nO5A8XTUg0Q
Saturday, November 14th 2009 at 4:53 pm |
Can’t believe it. I shot this spec (shown on YDA 2009 in Cannes)
http://vimeo.com/4413874
Good copy, thanks google!
Saturday, November 14th 2009 at 8:05 pm |
Your is actually art, this is pure pyrotechnics.