Comments on: Nokia N900: “Focus Group”

By: ochyming

ochyming — Fri, 20 Nov 2009 17:15:40 +0000

OK, my frustration with phones shouldn’t be directed to you.
I stand corrected.

By: uccimaru

uccimaru — Thu, 19 Nov 2009 09:08:40 +0000

Its amazing how BIF’s style is so incredibly visible here. When I first saw it I thought it was directed by them too.

Amazing work both in narrative and in slick CG.

By: Justin Cone

Justin Cone — Tue, 17 Nov 2009 16:21:36 +0000

My post is focused on the ad campaigns, not the phones. As the phones themselves are resembling each other more and more, the branding strategy adopted by carriers and phone companies is crucial. The execution of these strategies (by the studios) is hugely important, but (as is usually the case) it’s the result of decisions much higher up the production chain.

I’m guessing you know that, but I’m confused by your comment. It sounds as if you’re saying that studios work in a vacuum, apart from the market dynamics created by runaway successes like the iPhone.

By: ochyming

ochyming — Tue, 17 Nov 2009 00:15:57 +0000

Is this site about art or whining about the way companies makes business?
Please!
Good work, but please give more kudos to artists themselves than phone companies.

Attempts to unseat the incumbent iPhone using the same glossy look as Apple only confuses customers; the trick is to differentiate the brands somehow.

And since when an ad or branding actually has anything to do with the product quality?

By: Marc B.

Marc B. — Mon, 16 Nov 2009 23:02:47 +0000

In the end it’s all about the product and the iPhone still kicks their asses.

I’m by no means an Apple fanboy but their phone is superior to anything out there.

Make a good product and the ads become less important.

By: carlosflorez

carlosflorez — Mon, 16 Nov 2009 18:46:14 +0000

WOW, so awesome!

By: kult

kult — Mon, 16 Nov 2009 17:33:03 +0000

“That was awesome!”

Definitely. Loved it.