Ross Neil and Matt Clark: An Alternate “Strawberry Swing”
Ross Neil and Matt Clark direct an alternate “Strawberry Swing” music video. (See Shynola’s official video.) Thanks, Hector!
Monday, November 16th, 2009 | 2 Comments »
Archive for November, 2009
Nokia N900: “Focus Group”
Channeling the same rebel spirit as the recent Verizon adverts for the Motorola Droid, this viral for the Nokia N900 injects the nucleus of a narrative into what could be a fun campaign.
The turn to grittier aesthetics makes sense. Attempts to unseat the incumbent iPhone using the same glossy look as Apple only confuses customers; the trick is to differentiate the brands somehow. Trouble is, Nokia and Motorola have struck the same chord at more or less the same time.
The recently posted Droid “Stealth” spot directed by Rupert Sanders aims at creating the same sense of epic mystery as the Nokia N900 campaign, albeit with a much slicker production value. It’s the J.J. Abrams school of advertising, with phones instead of “mystery boxes.”
Who will win? At this point, it’s hard to say: but it seems that they’ll still be fighting for second place.
“Focus group” was directed by Jack Masters and conceived by agency Jack Morton. The Mill’s Bif (Fabrice Le Nezet, Jules Janaud and Francois Roisin) helmed the post-production efforts.
Thanks to Harm for the tip.
Monday, November 16th, 2009 | 7 Comments »
Nikon Film Festival
Nikon Film Festival open for entries — closing 12/15.
Saturday, November 14th, 2009 | Comments Off
Alchemy for MEDT
Toronto based Alchemy drops this wicked spot for MEDT (Ontario Ministry of Economic Development)
Friday, November 13th, 2009 | 1 Comment »
PUCK Cinema Opener
Lovely little opener animation for PUCK mobile cinema by Carles Porta, with the help of Ruben Hengesbach (animation).
Friday, November 13th, 2009 | Comments Off
