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Mass Market: Air Force “Csar”

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MassMarket_Csar

Csar, the latest spot for the US Air Force, directed by Phil Joanou (MJZ) with VFX by Mass Market, is a high stakes rescue mission laden with CG and high-end compositing.

Posted on 2 December 2009 |

Tags: , , , , , , , , , ,

  • brianwalsh.nyc

    Great-looking spot. I have heard two individuals from PSYOP say they would never work for the military. Too bad not all the PSYOP/MassMarket people feel that way.

    • http://kulthouse.com kult

      Huh?

      • http://www.mono-motion.com monovich

        Didn’t Mate Steinforth say something like that in an interview? But he’s at another studio now, right?

        • http://www.mateuniverse.com Mate Steinforth

          And I’ll say it again: Fuck you, Army!

          • errrr

            Really? Peace, love, and liberals wont protect the country.

          • brianwalsh.nyc

            I don’t think anyone here believes that the United States should not protect itself with its armed forces. Directly marketing toward teens with slick visual effects to recruit is what’s in question here.

          • errrr

            Hmmm…. are the armed forces not a reputable career path? And what about those co’s marketing sex, tobacco, and alcohol to teens? No one is up in arms over those. To borrow mate’s words, Fuck MTV, Fuck Absolut, and Fuck Marlboro.

          • http://diogokalil.com/ diogokalil

            no “errrr”, the army sucks. Young people killing and dying for financial and political propose, this is not reputable at all. And if you don’t know US was just once under militar attack and it has at least 50 years, and this is not the excuse to keep this militar crap culture of invanding and kill people around the globe. So get out of your tiny little world to know that the world is much bigger than this shit.

          • brianwalsh.nyc

            errrr,
            if you saw the interview with Mate that I am referencing, you would know that he does in fact say that he would not work on a spot for a cigarette company. And I think I would have the same reaction if PSYOP or MassMarket did a spot for Marlboro. Maybe they have, I’m not sure. I would have to say there’s some gray area when it comes to booze, though. It’s all personal taste. p.s. mtv??

  • http://www.olavobraga.com gugy

    Cool spot

  • http://www.growdesignwork.com Bran Dougherty-Johnson

    There oughta be a law… No legal disclaimers on this one?

    • http://najork.net najork

      “*Though we collectively do this every day, most likely you won’t ever.
      *Actual goggles may or may not have Predator-vision.”

      • http://www.growdesignwork.com Bran Dougherty-Johnson

        Yeah, exactly. “Picture simulated. Soldiers are paid actors portraying a role. Actual war may include more bloodshed, loss of limbs and killing. Use with caution. War may be dangerous to your health.”

        • http://www.mono-motion.com monovich

          ha. too good! an as usual: “speak to your doctor before engaging in any military activity”

    • http://najork.net najork

      “*Though we collectively do this every day, most likely you won’t ever.
      *Actual goggles may or may not have Predator-vision.”

  • http://twitter.com/ZeBrownie Marc B.

    But but the Liberal Messiah just sent 30k more troops.

    Damn, those libs are never happy.

    http://img258.imageshack.us/img258/103/obamahopeg.jpg

    • a

      hey fred, who is marc. b anyway?

  • von pixel

    Regardless of the morals behind military advertising- (left or not, how can someone not understand the need for armed forces?) the music sounded like it was from The Dark Knight.

  • http://www.smuseus.com smuseus

    You know, Mass Market should be disgusted by themself for makeing such youth-manipulating advertisment…

    I mean, MacDonald and Happy Meals are bad, but making the USAF looking like a round of Crysis, its just nauseating….

    • col

      well said!

      this is disgusting.

      looks like psyop/massmarket are in desperate need of cash.

  • http://www.dielamb.com Matt Lambert

    I’m not taking a stance, but just clarifying. This is MJZ’s job. Mass Market did post. PSYOP did not direct it.

  • Candyman

    I like this spot a whole lot.
    And although I would never join the army cause Im too much of a pussy I admire those that do.