Studio AKA for BBC Winter Olympics 2010

These dark wintery days are long and cold, filled with shadowy danger. We need a hero; someone who can shed some light. Step forth Mr. Inuit! Like a well insulated cross between James Bond and Batman – he ski’s! He bobs! He sleds! He even curls pretty darn well!

In this latest offering for BBC’s Winter Olympics coverage, Studios AKA‘s Marc Craste pits a bleak terrain with all it’s inherent treachery against our hero whose sole Herculean feats can win the day. AKA’s trademark sparse geometry plays nicely off co-designer Jon Klassen’s environmental touches with pitch perfect animation to boot. Gold!

Tags: ,

Join Motionographer on Patreon!

For as little as 7 cents a day, join our Patreon community and shape Motionographer's future!

  • neat, but didn’t feel like anything more than a quickie.

  • Igor Sordokhonov

    awesome stuff. totally love it

  • Love art-direction here, great use of contrast.

  • Surprisingly dark for the technicolor joy of the Olympics, but I don’t care, I liked it.

  • Loved the direction