Comments on: Ben Steiger Levine for Sprite http://motionographer.com/2010/02/11/ben-steiger-levine-for-sprite/?utm_source=rss&utm_medium=rss&utm_campaign=rss Motionographer shares the best in moving media, from student work to feature films. Fri, 10 Feb 2012 21:13:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: felixrocquehttp://motionographer.com/2010/02/11/ben-steiger-levine-for-sprite/comment-page-1/#comment-41585 felixrocque Thu, 18 Feb 2010 15:41:33 +0000 http://motionographer.com/?p=25907#comment-41585 If you want, you can check out the concept art I did for this commercial: http://drawinginmotion.blogspot.com/2010/02/spark-mood-board-for-sprite-ad-campaign.html If you want, you can check out the concept art I did for this commercial:

http://drawinginmotion.blogspot.com/2010/02/spark-mood-board-for-sprite-ad-campaign.html

]]> By: Candymanhttp://motionographer.com/2010/02/11/ben-steiger-levine-for-sprite/comment-page-1/#comment-41534 Candyman Wed, 17 Feb 2010 01:55:55 +0000 http://motionographer.com/?p=25907#comment-41534 I think its pretty damn good. The whole spot ends really nice with the music and leaves you on a high without being cheesy. Agree on the CG on him tho. I think its pretty damn good.
The whole spot ends really nice with the music and leaves you on a high without being cheesy.

Agree on the CG on him tho.

]]> By: Aythe1http://motionographer.com/2010/02/11/ben-steiger-levine-for-sprite/comment-page-1/#comment-41528 Aythe1 Tue, 16 Feb 2010 22:51:28 +0000 http://motionographer.com/?p=25907#comment-41528 Agreeing with everybody else on this. Concept fails quite a bit. This is especially obvious when watching it at the theaters and you really focus on what you are seeing. Agreeing with everybody else on this. Concept fails quite a bit. This is especially obvious when watching it at the theaters and you really focus on what you are seeing.

]]> By: Greg Hermanhttp://motionographer.com/2010/02/11/ben-steiger-levine-for-sprite/comment-page-1/#comment-41461 Greg Herman Sat, 13 Feb 2010 22:57:00 +0000 http://motionographer.com/?p=25907#comment-41461 Its actually a full scale robot modeled to look like Drake, then footage tracked to the robot. Super dope. Its actually a full scale robot modeled to look like Drake, then footage tracked to the robot. Super dope.

]]> By: hernanhttp://motionographer.com/2010/02/11/ben-steiger-levine-for-sprite/comment-page-1/#comment-41459 hernan Sat, 13 Feb 2010 19:49:37 +0000 http://motionographer.com/?p=25907#comment-41459 While I'm not completely sure that's what they did, this video probably does a nice job illustrating complex camera projections that might answer some of your questions (fast forward to the nuke compositing for the mummy at the end). http://www.fxguide.com/fxguidetv/fxguidetv-ep048.m4v On a simple level getting texture projections to 'stick' to geometry can be done a number of different ways -- by baking the projected texture to the UVs (like in maya) or can be done with one of the default camera map modifiers in 3dsmax. While I’m not completely sure that’s what they did, this video probably does a nice job illustrating complex camera projections that might answer some of your questions (fast forward to the nuke compositing for the mummy at the end).

http://www.fxguide.com/fxguidetv/fxguidetv-ep048.m4v

On a simple level getting texture projections to ‘stick’ to geometry can be done a number of different ways — by baking the projected texture to the UVs (like in maya) or can be done with one of the default camera map modifiers in 3dsmax.

]]> By: bzudohttp://motionographer.com/2010/02/11/ben-steiger-levine-for-sprite/comment-page-1/#comment-41458 bzudo Sat, 13 Feb 2010 19:03:40 +0000 http://motionographer.com/?p=25907#comment-41458 How do you camera project moving video on to geometry? I'm guessing the modeled his face and then match moved the geometry to the video. Then projected the video on to the geometry. How did they get the texture projected on the geometry to stick to the geometry while the geometry was being animated? P.S. geometry How do you camera project moving video on to geometry? I’m guessing the modeled his face and then match moved the geometry to the video. Then projected the video on to the geometry.

How did they get the texture projected on the geometry to stick to the geometry while the geometry was being animated?

P.S. geometry

]]> By: hernanhttp://motionographer.com/2010/02/11/ben-steiger-levine-for-sprite/comment-page-1/#comment-41453 hernan Sat, 13 Feb 2010 06:55:00 +0000 http://motionographer.com/?p=25907#comment-41453 I think the cg version of him is just the video footage that is camera projected back onto geometry, not a 'true' cg version. I agree that it looks odd, but I think it has more to do with his awkward/dopey facial expression. I think the cg version of him is just the video footage that is camera projected back onto geometry, not a ‘true’ cg version. I agree that it looks odd, but I think it has more to do with his awkward/dopey facial expression.

]]> By: monovichhttp://motionographer.com/2010/02/11/ben-steiger-levine-for-sprite/comment-page-1/#comment-41436 monovich Fri, 12 Feb 2010 19:10:51 +0000 http://motionographer.com/?p=25907#comment-41436 Same as everyone else, I thought the execution was mostly spot on. The one part I couldn't get over though was the whole uncanny valley when he explodes. The CG version of him looked very CG, and different enough from him that I was totally distracted from whatever else was going on. I think I actually experienced relief when he re-formed into a real photographed human again. That Blackjack commercial from back in the day had the same problem. Those CG hands playing with the phone just creeped me out too much. Same as everyone else, I thought the execution was mostly spot on. The one part I couldn’t get over though was the whole uncanny valley when he explodes. The CG version of him looked very CG, and different enough from him that I was totally distracted from whatever else was going on. I think I actually experienced relief when he re-formed into a real photographed human again.
That Blackjack commercial from back in the day had the same problem. Those CG hands playing with the phone just creeped me out too much.

]]> By: Thiago Maiahttp://motionographer.com/2010/02/11/ben-steiger-levine-for-sprite/comment-page-1/#comment-41429 Thiago Maia Fri, 12 Feb 2010 17:44:36 +0000 http://motionographer.com/?p=25907#comment-41429 Yes, I think the same. It is really well done, but concept/idea is a bit poor. It is a question that stay in my head when I see most of the car commercial, why they hire us to create something? It is to sell a product or refresh the brand, but a lot of commercials get lost in this creative world and don't miss that. They ending up being a personal project in my opinion. Yes, I think the same. It is really well done, but concept/idea is a bit poor.
It is a question that stay in my head when I see most of the car commercial, why they hire us to create something? It is to sell a product or refresh the brand, but a lot of commercials get lost in this creative world and don’t miss that. They ending up being a personal project in my opinion.

]]> By: bobtiltonhttp://motionographer.com/2010/02/11/ben-steiger-levine-for-sprite/comment-page-1/#comment-41428 bobtilton Fri, 12 Feb 2010 16:17:08 +0000 http://motionographer.com/?p=25907#comment-41428 Hilarious commercial. Hilarious commercial.

]]>