Motion Theory Decodes Beauty


Complexity amongst simplicity, and technology behind raw beauty are the building blocks for Motion Theory’s latest hit for Buick and the 2010 Vancouver Olympics. Directed by Mathew Cullen (with ACD Mark Kudsi), MTh revisits some of their earlier particle-based hits that fused an aesthetic of heavily-coded infrastructural graphics with elegant live-action. This piece, more nuanced than prior “processing” projects like Budweiser and Exxon, connect the science behind the art of ice skating and the engineering that goes into the art of a Buick.

Credits

AGENCY
Agency: MacLaren McCann
Executive Creative Director: Sean Davison
Creative Directors: Scott Couture, Gary Lennox
Art Director: Scott Couture
Copywriter: Gary Lennox
Producer: Sarah Michener
Account Executives: Rebecca Chow, Ming Tam

PRODUCTION
Production Company: Motion Theory
Director: Mathew Cullen
Executive Producer: Javier Jimenez
Line Producer: Bernard Rahill
Director of Photography: Mark Plummer

POST PRODUCTION
VFX Company: Motion Theory
Producer: Peter Nelson
Creative Director: Mathew Cullen
Associate Creative Director: Mark Kudsi
Art Director: Chris Riehl
CG Supervisor: Charles Paek
Design Lead: Paul B. Kim
Designer: Satomi Nagata
Pre-visualization: Anthony Ramirez
3D Artists/Animators: Dave Bailey, Julian Fitzpatrick (web only), Jen Hachigian, Josh Hooker, Casey Hupke, John Neihuss, Anthony Ramirez, Neil Taneja
Comp Lead: Evan Parsons
Compositors/2D Animators: Kenny Ceron, Aaron Frebowitz, Rachel Keyte, Satomi Nagata, John Robson
Matte Painters: Paul B. Kim, Patrick Mullane
Code Artist: Josh Nimoy
Finishing: Matt Motal (1.1 VFX), Danny Yoon (1.1 VFX)
Rotoscope Artists: Gregory Duncan, Megan Gaffney, Rob Liscombe
Production Manager/HR Director: Tina Van Delden
Production Coordinator: Alexis Nelson, Sarah Smith

EDITORIAL
Editorial Company: String
Editor: Jason Webb
Assistant Editor: Jeff Aquino

SOUND DESIGN + MUSIC
Music: Audioforce/Berlin/Thomas Suess
Audio Mix: Technicolour/Jim McBride

Tags: , , ,

About the author

Matt Lambert

/ www.dielamb.com

NYC / London

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  • KEEP C4D ALIVE MY EXO BABIES

  • Wow! This is elegant!

  • Papigiulio

    Nice concept, nicely visualized, but I’d prefer it the other way around heh.

  • codeword

    Haha. Jojo must have got dumped by the pretty girl. Spot is beautiful, and it seems like they do lots of different styles to me…..more than most studios. Just go to their website.

  • Great job paul, satomi and the technical beats that pulled a nice one off again over there. Well done.