POWPOWPOW (Newax) by Spread Motion Design

POWPOWPOW (Newax) by Spread Motion Design

Don’t Crowdsource, Expertsource

Don’t Crowdsource, Expertsource: ” It’s time for brands to start thinking about trying to harness a school of sharks, rather than herd a flock of sheep.”

Freelance Standards of Practice

At some point in their careers, freelancers have probably asked themselves perfectly reasonable questions like, “How did a 10-hour day become standard?” And “Why are discussions about overtime so difficult?” Or “What can I do if I haven’t been paid?”

Building on momentum from this post and the open document linked in the comments, we’ve set up an open wiki dedicated to developing standards of practice for employers and employees working under the broad umbrella of motion design, including freelance directors, animators, designers, visual effects artists and other work-for-hire artists.

While other groups have established standards of practice for their fields, the specifics of motion design differ enough that it seems prudent to create this kind of a forum.

This site’s success depends on focused, mature contributions that raise the level of professionalism for the entire motion design industry. Any content that is not in accord with these goals will be respectfully removed.

At the moment, the site is focused on standards of practice in the United States, but we hope that with your input it can be expanded to include markets around the world. Because it’s an open wiki, the scope of the site will evolve and expand. Please add topics and content that you think will be helpful.

Special thanks to LA3D and countless others for getting the ball rolling.

Photo by Pierre Bédat

MTV Debate Opener

Wacky character design and animation in the MTV Debate opener from Fernando Bittar, Lucas Pasquini and Guan.

Superfad: Sony “Eye Candy”

Superfad Seattle brings more than just eye candy to this surreal exploration of live action and vfx for Sony Bravia HDTV.  Unfolding in three parts, “Birth of Color,”  ”Explosion of Color,” and “Release of Color,” the piece takes us on a dreamlike journey, with each section visually manifesting Sony’s global brand message of “make.believe”.

Drawing from the theatrical world of fashion photography, Superfad chose spherical objects to represent the dot in “make.believe” and serve as a thread that runs throughout the piece.

For an extra bonus, we’re including both the final piece and a behind the scenes video in HD. Also check out the process frames and style boards sent from Directors Will Hyde and Carlos Stevens.

LAIKA/House for SurfRider: “Rise Above Plastics”

LAIKA/ House director Aaron Sorenson and SurfRider Foundation deliver a sobering message in this magestic 2D/CG integrated PSA.

Cyriak’s Cycles

Cyriak’s Cycles: The day Worthing sea-front was invaded by infinite teddy bears