Nike, W+K Amsterdam & Inarritu Write the Future


Although this film has only been bouncing around for about 24 hours, it’s already been garnering claims of one of the most epic spots of all time. This World Cup Anthem features Drogba, Cannavaro, Ribery, Rooney, Walcott and Christiano Ronaldo who even cameos in a SImpsons episode within the spot. Who else to bring it to you but Nike and the folks at W+K Amsterdam who brought in the heavy hitting leadership of Alejandro G. Iñarritu (Amores Perros, 21 Grams and Babel) to direct.

Since the birth of the swoosh, Nike has always been about the big and simple idea. As they’ve evolved, the executions may have become more elaborate, but the ideas have remained universal and pure. This spot is no exception. W+K Amsterdam examines the phenomenon of single moments changing the world. In sports, these moments literally resonate through the hearts, eyes and minds of millions in a single moment.

Credits:

Agency: Wieden + Kennedy, Amsterdam
Client: Nike
Creative Director: Mark Bernath
Creative Director: Eric Quennoy
Copywriter: Stuart Harkness
Art Director: Stuart Harkness
Copywriter: Freddie Powell
Art Director: Freddie Powell
Producer: Elissa Singstock
Producer: Olivier Klonhammer
Executive Creative Director: Jeff Kling
Head of Broadcast: Erik Verheijen

Production Company: Independent Films / Anonymous Content

Director – Alejandro González Iñárritu

DP- Emmanuel Lubezki
Special 2nd Unit Directors – Daniel Benmayor, Rodrigo Prieto
Special 2nd Unit DP – Janusz Kaminski
2nd unit- Pablo Casacuberta
Executive Producers- Jani Guest, Dave Morrison, Richard Packer
Producers – Dom Freeman, Greg Cundiff
Line Producer – Dougal Meese
Spanish Facility Company – 24/7

Editorial Company: Work Post London
Editor: Charlie Moreton
Post Executive Producer: Jane Dilworth

VFX Company: The Mill
VFX 3D Artist: Neil Davies, Tom Busel
VFX 2D Artist: Neil Davies, Tom Busel
Telecine Artist: Seamus O’Kane
VFX Executive Producer: Stephen Venning
VFX Producer: Matt Williams
VFX Producer: Allison Cain

Sound Designer: Phaze UK, Grand Central Studios
Mix Company: Grand Central Studios
Mixer: Raja Seghal

About the author

Matt Lambert

/ www.dielamb.com
NYC / London

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  • toomanyvoices

    I’m amazed at what you can do with a shoestring budget these days.

  • Very similar to theese one
    http://www.youtube.com/watch?v=tsizQdNKhGg

    Maybe too similar? I guess Nike can borrow ideas from itself!

    • In what way?

      • I didn’t really mean that in a negative way, both pieces are great. Being a football fan, I love it even more. The personal POV camera on the field is what I was getting at.

  • Well said Matt. This is an incredible piece. Very well done to all mentioned above.

  • This is a sensation.
    I wanna working this wonderous team!!

    It’s very gorgeous!

    Thank you!! very much!

  • I hate it when i love commercials…

  • Great commercial.
    So excite for the WC, Go Brasil!!!!!!!!!
    Too bad Americans don’t care for soccer, the best sport out there.