Poppy Flower, Poinsettia, Stolen Kiss, Electric Lime… the passion in a paint swatch. Check out “Bees”, Buck’s second spot for Sherwin-Williams. If you missed it, watch the first spot and read our interview with creative leads Orion Tait, Benjamin Langsfeld, Joshua Harvey, and Motionographer’s Jon Saunders.
For this round, the creative evolves toward a fuller, bolder narrative with ambitious bees and landscaping. The message? You, too, can have a colorful hive, people. This campaign is really smart, and so are the creatives at McKinney who’ve let Buck do their character and story thing with color swatch sweetness.
Buck is currently working on the third spot for this campaign. Stay tuned.