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Buck: Sherwin-Williams “Bees”

Poppy Flower, Poinsettia, Stolen Kiss, Electric Lime… the passion in a paint swatch. Check out “Bees”, Buck’s second spot for Sherwin-Williams. If you missed it, watch the first spot and read our interview with creative leads Orion Tait, Benjamin Langsfeld, Joshua Harvey, and Motionographer’s Jon Saunders.

For this round, the creative evolves toward a fuller, bolder narrative with ambitious bees and landscaping. The message? You, too, can have a colorful hive, people. This campaign is really smart, and so are the creatives at McKinney who’ve let Buck do their character and story thing with color swatch sweetness.

Buck is currently working on the third spot for this campaign. Stay tuned.

Posted on 28 May 2010 |

7 thoughts on “Buck: Sherwin-Williams “Bees”

  1. Great ad, awesome attention to detail.

    I’ve gotta say I didn’t really get the messaging about colouring your hive. I question whether the message really matters though. It seems as if it’s more about the aesthetics. As if the client is commissioning a bit of art that will make their company look good by association, rather than being precious about messaging. Thoughts? or am I just stating the obvious?

    • I agree, it’s aesthetic driven. That said, there’s a nice connection between the hive and a home. It’s not overt, but it’s still a story with a commercial message that’s well integrated into the spot.

  2. It is a wonderful clip! So much finesse! I love the animation, shading, camera moves, compositing. Very very cool! I’m going to save it and keep it. Very inspiring material. Thanks!

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