Fresh from the 2010 AICP Awards at MoMA in NYC, we’ve got the results to share.
Top production companies are MJZ (12 honors), Biscuit (5), @radical.media (5), Anonymous Content (4) and Smuggler (4). Top Directors are Rupert Sanders (5 honors), Noam Murro (5) and Tom Kuntz (4). W+K Portland came out as the most honored agency with 14 and the most-awarded spot was Xbox Halo 3: ODST “The Life”.
12 Honors – MJZ
Advertising Excellence/Single Commercial: Old Spice “The Man Your Man Can Smell Like”
Humor: Old Spice “The Man Your Man Can Smell Like”
Production: Xbox Halo 3: ODST “The Life”
Cinematography: Xbox Halo 3: ODST “The Life”
Editorial: Xbox Halo 3: ODST “The Life”
Visual Effects: Xbox Halo 3: ODST “The
Production Design: Barclays “Fake”
Visual Style: ABSOLUT Vodka “Anthem”
Humor: Snickers “Road Trip”
Humor: Fruit by the Foot “Rep
Original Music: ABSOLUT Vodka “I’m Here”
5 Honors – Biscuit
Next Integrated Campaign: HBO Imagine Integrated Campaign
Next Experiential: HBO Cube Film Installation
Next Website/Microsite: HBO www.hboimagine.com
Cinematography: Jameson Irish Whiskey “Lost Barrel”
Visual Effects: Jameson Irish Whiskey “Lost Barrel”
5 Honors – @radical.media
Agency Art Direction: Dos Equis “Treasure Chest”
Copywriting: Dos Equis “Treasure Chest”
Copywriting: Dos Equis “Jai Alai”
Spec Spot: Laura Ashley “Sasha”
Next Product Integration: Toohey’s Extra Dry “6 Beers of Separation”
4 Honors – Anonymous Content
Visual Style: Levi’s “America”
Cinematography: Levi’s “America”
Editorial: Levi’s “America”
Production: U.S. Cellular “Shadow Puppets”
4 Honors – Smuggler
Visual Style: Nike “Human Chain”
Production: Nike “Human Chain”
Editorial: Nike “Human Chain”
Low Budget: Nike “The Light”
3 Honors – The Sweet Shop
Production Design: Toyota Prius “Harmony”
Agency Art Direction: Toyota Prius “Harmony”
Music Arrangement: Toyota Prius “Harmony”
3 Honors – O Positive
Performance/Dialogue: Virgin Atlantic
Copywriting: Virgin Atlantic “Becoming”
Performance/Dialogue: Fed Ex “Present
2 Honors
1st Ave. Machine
Camp David Film
Tool of North Ame
1 Honor
Caviar
The Ebeling Group
GARTNER
Gorgeous
Imperial Woodpecker
Innocuous Media
The Lift
Ok Go Partnership
RSA Films
Smith & Jones Films
Soixante Quinze
Supply and Demand
Superfad
Über Content
Most Honored Directors
5 honors—Rupert Sanders
Visual Style: ABSOLUT Vodka “Anthem”
Production: Xbox Halo 3 ODST “The Life”
Cinematography: Xbox Halo 3 ODST “The Life”
Editorial: Xbox Halo 3 ODST “The Life”
Visual Effects: Xbox Halo 3 ODST “The Life”
5 honors—Noam Murro
Cinematography: Jameson Irish Whiskey “Lost Barrel”
Visual Effects: Jameson Irish Whiskey “Lost Barrel”
Next Integrated Campaign: HBO Imagine Integrated Campaign
Next Experiential: HBO Cube Film Installation
Next Website/Microsite: HBO www.hboimagine.com
4 honors—Tom Kuntz
Advertising Excellence: Old Spice “The Man Your Man Can Smell Like”
Humor: Old Spice “The Man Your Man Can Smell Like”
Humor: Fruit by the Foot “Replacement”
Performance/Dialogue: Old Spice “The Man Your Man Can Smell Like”
3 honors—Brian Beletic
Visual Style: Nike “Human Chain”
Production: Nike “Human Chain”
Editorial: Nike “Human Chain”
3 honors—Cary Fukunaga
Visual Style: Levi’s “America”
Cinematography: Levi’s “America”
Editorial: Levi’s “America”
3 honors—Jim Jenkins
Performance/Dialogue: FedEx “Presentation Guy”
Performance/Dialogue: Virgin Atlantic “Becoming”
Copywriting: Virgin Atlantic “Becoming”
3 honors—Mr. Hide
Production Design: Toyota Prius “Harmony”
Agency Art Direction: Toyota Prius “Harmony”
Musical Arrangement: Toyota Prius “Harmony”
3 honors—Steve Miller
Agency Art Direction: Dos Equis “Treasure Chest”
Copywriting: Dos Equis “Treasure Chest”
Copywriting: Dos Equis “Jai Alai”
2 honors each:
Aaron Duffy
Filip Engstrom
1 honor each:
Jaron Albertin
Dave Arnold
Kris Belman, Scott Balcerek
Bill Bruce
Tom Carty
Pete Circuitt
Garth Davis
Matt Fischman
Brett Froomer
James Frost
Nicolai Fuglsig
James Gartner
Craig Gillespie
Grøbert & Grøbert (Paul Gerwien + Robin Polak)
Matthijs van Heijningen
Ulf Johnasson
Sam Jones
Spike Jonze
Dave Laden
Lapo Melzi
Zach Merck
Jeffrey Plansker, Will Hyde
Jose Antonio Prat
Jessica Sanders
Stacy Wall
Most Honored Advertising Agencies
14 honors—Wieden + Kennedy, Portland
Advertising Excellence/Single Commercial: Old Spice “The Man Your Man Can Smell Like”
Humor: Old Spice “The Man Your Man Can Smell Like”
Performance/Dialogue: Old Spice “The Man Your Man Can Smell Like”
Next Integrated Campaign: Nike Livestrong Foundation “Livestrong Integrated Campaign”
Visual Style: Levi’s “America”
Cinematography: Levi’s “America”
Editorial: Levi’s “America”
Visual Style: Nike “Human Chain”
Production: Nike “Human Chain”
Editorial: Nike “Human Chain”
Musical Arrangement: Nike “Dunkin on Reindeer”
Low Budget: Nike “The Light” (Portland)
Next Experiential: Nike Livestrong Foundation “Chalkbot”
Next Product Integration: Nike Livestrong Foundation “Chalkbot”
6 honors—BBDO New York
Next Integrated Campaign: HBO Imagine Integrated Campaign
Humor: Snickers “Road Trip”
Performance/Dialogue: FedEx “Presentation Guy”
Sound Design Amp “Tune Out”
Next Experiential: HBO Film Cube Installation
Next Website/Microsite: HBO www.hboimagine.com
4 honors—TBWA/Chiat/Day, New York
Visual Style: ABSOLUT Vodka “Anthem”
Cinematography: Jameson Irish Whiskey “Lost Barrel”
Visual Effects: Jameson Irish Whiskey “Lost Barrel”
Original Music: ABSOLUT Vodka “I’m Here Trailer”
4 honors—EURO RSCG New York
Agency Art Direction Dos Equis “Treasure Chest”
Copywriting Dos Equis “Treasure Chest”
Copywriting Dos Equis “Jai Alai”
Spec Spot: Clearasil “Slap”
4 honors—TAG San Francisco
Production: Xbox Halo 3: ODST “The Life”
Cinematography: Xbox Halo 3: ODST “The Life”
Editorial: Xbox Halo 3: ODST “The Life”
Visual Effects: Xbox Halo 3: ODST “The Life”
3 honors—Saatchi & Saatchi LA
Production Design: Toyota Prius “Harmony”
Agency Art Direction: Toyota Prius “Harmony”
Musical Arrangement: Toyota Prius “Harmony”
3 honors—Y&R New York
Performance/Dialogue: Virgin Atlantic “Becoming”
Copywriting: Virgin Atlantic “Becoming”
Next Viral/Web Film: Give It a Ponder “Unicorn”
2 honors each:
Forsman Bodenfors
JWT
One honor each:
180LA
The Barbarian Group
BBH New York
BETC Euro RSCG
BMF Australia
Goodby, Silverstein & Partners
Google Creative Lab
JWT New York
La Comunidad
Matter
Martin Williams
The Martin Agency
Publicis & Hal Riney
Saatchi & Saatchi
TBWA/Chiat/Day, Los Angeles
Wieden + Kennedy, New York
Venables, Bell & Partners