Pleix: Death to the Death Penalty

“Death Penalty” is latest from Pleix, produced by Warm and Fuzzy, for Amnesty International.

Drawing inspiration from the Amnesty logo, a lit candle, Pleix (collaborating with Parisian VFX-house, Digital District) crafts a simple, elegant and haunting piece.

Surprisingly, this spot was done in CG with some minimal shot elements. The statues were all sculpted in CG and then deformed.

“Creating the texture of wax was relatively easy to render compared to simulating realistic deformations of wax,” says Pleix. “CG software is great when you are making quick water splashes, but they were unusable to melt things very slowly. So we had to find many tricks to make it work, especially with the melting being the highlight of this project. We also did a number of facial scans which enabled us to create extra details on the faces. It was a challenge to the very end. “

Agency: TBWA Paris
Advertiser: Amnesty International France
Product: Death Penalty

Executive Creative Directors: Eric Holden, Rémi Noël
Copy Writer: Benoît Leroux
Art Director: Philippe Taroux
Agency Producer: Maxime Boiron
Account Supervisor: Anne Vincent
Account Manager: Anne-Laure Brunner

Director: Pleix
Production Company: Warm & Fuzzy
Executive Producers: Edward Grann, Jean Ozannat
Editor: Pleix

Post Production: Digital District
Executive Producer: David Danesi
VFX Supervisor: Alexis Vieil
3D Lead/FX: Thomas Marqué
FX: Marc-Thomas Cavé , Florian Rihn, David Roubah
Rendering: Nicolas Belin
Composting: Philippe Aubry, Dan Elhadad, Jimmy Cavé, Guillaume Nadaud, Guillaume Martin

Music: Artist/Song Title: Carly Comando – Everyday