July, 2010 | Motionographer

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May 21, 2013 A heartbreaking and skillful tour-de-force from the west coast Buck office. With an emotive score by Antfood this piece tackles the difficult subject of child sexual abuse. 1 Comment May 15, 2013 June 4th is almost upon us which means it’s nearly time for See No Evil’s! This time we are joined by VFX aficionado’s Analog Studio. Free entry, prizes & good times! Leave a comment May 13, 2013 Promotive.tv is focused on showcasing outstanding television marketing and promotions work. Looks interesting. 3 Comments May 10, 2013 From solid block to glass cow with milk inside — a quick look at the process. 1 Comment May 9, 2013 NYC based Director / Designer Jon Saunders updates his web presence with the usual amazing work! 7 Comments Estudio Ronda is back with these awesome funky characters for Nick! Impossible not to love it! 1 Comment May 6, 2013 NYC Mograph May Meetup, Tuesday, May 7th, 8pm @ Sweet & Vicious. 1 Comment May 2, 2013 Antfood’s 35-second sound design reel is a frenetic, fun romp for the eyes and ears. Leave a comment May 1, 2013 Pulsing organic forms set against a cosmic backdrop star in the Sci-Fi London Titles directed by Jordi Pages. Music by Combustion. Leave a comment The speaker lineup and master classes for Collider look pretty interesting. Who’s going? UPDATE: Motionographer’s Michelle Higa Fox will be on the VFX panel. Use promo code COLLMotion for 10% off. 17 Comments April 29, 2013 Mesmerizing editing and wonderful typography in the latest reel from IAAH (Nessim Higson). 1 Comment April 28, 2013 The Line pull together an impressive team to bring us an eerie and beautifully crafted tale of misadventure. 1 Comment Royale get kaleidoscopic with Nike Free. 1 Comment April 26, 2013 4/26/13: Join a one hour round table discussion from the VFX facilities’ points of view. Streaming online here at 1pm Pacific/4pm Eastern/9pm London/9am New Zealand. Leave a comment April 22, 2013 AENY meets this Thursday, April 25. Sign up here. Comments Off April 20, 2013 Epic new reel from Digic Pictures. 2 Comments April 19, 2013 “5m80″ directed by Nicolas Devaux explores the secret lives of giraffes. Produced by Cube Creative Productions & Orange. 2 Comments Lilit Hayrapetyan’s portfolio launches with a flood of jaw-dropping design work. 20 Comments April 17, 2013 How awesome is it to see amazing simple shapes moving just beautifully? Quite awesome. Adobe CMO Explainer by VeracityColab is a must watch, and it was done in a week! 2 Comments April 15, 2013 New stuff from Plenty! With these ID’s for NICK, they have created a nice “handmade look” combining frame-by-frame animation and 3D. You can check out more details of the project right here. Comments Off FAUX IMAGES strikes again for it’s 10th edition and 2nd year birthday with Helen Choi (Ex-PSYOP, New York/Berlin), Conrad Ostwald (Ex-BUCK, New York/Berlin), Lucas Zanotto (Helsinki, Finland). Be there Wed 17th 8pm. 1 Comment April 10, 2013 Animal created an interesting mixed media short film. Illusions focuses on imagery that fools the viewer while examining its real world parallels. 3 Comments April 9, 2013 Director Lucas Zanotto launches Drawnimal, an iOS app that encourages kids and parents to think outside the device. 6 Comments April 5, 2013 Toros Köse launches a new reel with equal parts polish and charm. 1 Comment April 4, 2013 Holy magic toolbelt Batman! When Adobe and Maxon announced a “strategic alliance”, I never dreamed this big. Todd Kopriva announces what’s new in the upcoming version of AE, including importing C4D files directly into AE. Motionworks has a great video showing off the integration here and Chris & Trish Meyer’s write up is here. 6 Comments

Archive for July, 2010

Jonathan Hyde is now freelance in LA with a freshly updated portfolio.

By Ryan Rothermel

Jonathan Hyde is now freelance in LA with a freshly updated portfolio.

Friday, July 30th, 2010 | 3 Comments »

Motion Theory: Target “A Better Bullseye”

By Brandon Lori

Target has good taste. By enlisting Motion Theory, the studio has left its mark on the rich history of Target advertising and embarked on a project that sets itself apart from the usual Motion Theory repertoire—creating a different approach for the themselves and a fresh perspective for the client.

In A Better Bullseye, the studio has delivered a piece that fits easily into the Target aesthetic, but remains unique. Gone are the typical Warholian graphics and pop-art visuals of previous Target campaigns; in are the good, old fashioned methods of character based advertising.

By setting the location of the spot in a factory, the piece hopes to convey the spirit of teamwork and efficiency that keep the Target brand strong and healthy. Beginning with an establishing shot of the famous bullseye, factory employees work together to fully stock the towering icon like a refrigerator. The attention to detail, as explained by director Chris Riehl, was not to be ignored:

“The team and I explored every possible detail you see from the memorable cast of characters to the host of strangely specific heavy machinery and vehicles which we hope comes through when watching the spot.”

The character design of the piece—like the Target aesthetic—is distinctively retro and in many ways, resembles the 60′s style design of Pixar’s, The Incredibles. In a production schedule described as “condensed,” the team of artists—similar to the factory workers in the spot—worked feverishly to create something high-end for a mega-mart that has a commitment to good design.

Friday, July 30th, 2010 | 4 Comments »