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Nathan Love: “NBC Peacock”

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Nathan Love is up to its old tricks, yet again, in NBC Peacock. In collaboration with NBC Artworks, the studio has created an animated station ID that playfully adheres to the NBC brand while showcasing their mastery of character driven animation.

In exploring the origins of the famous NBC logo, Nathan pays homage to the famous peacock logo that has driven the stations branding for over 50 years. Heavily inspired by the 1993  NBC station ID’s created by John Kricfalusi of now defunct animation production studio, Spumco, Joe Burrascano, Nathan Love’s owner and creative director, elaborates:

“The brief was to create a stand-alone logo animation for NBC. The only guidelines were to make it our own, and of course, for it to be ‘the best logo ever.’”

Originally designed to promote NBC programming that was broadcast in color, Nathan has revisited the original mark and retrofitted it for today—bringing slapstick humor and personality to an iconic logo—while at the same time, making it their own.

For exclusive behind-the-scenes artwork on Nathan Love’s, NBC Peacock, see here.

For a multi-page, illustrated article on the history of the NBC peacock, see here.

Posted on 28 July 2010 |

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  • http://evananthony.com BaconIsGood4You

    Nathan Love is quickly becoming one of my favorite studios. Great stuff!

  • http://www.birdo.com.br/blog paulo.muppet

    It’s a joy to see Nathan Love working in 2D. Really inspiring stuff.

  • Nathan Love

    Thanks Paulo! It should be noted however, that this piece is entirely 3D, with the exception of the paint-stroke effect for motion blur, which was added in After Effects. We wanted to experiment with South-Park style animation, so in the end, every unique shape (expressions, head/body turns, etc), were all illustrated beforehand, and rigged in 3D. Check out the “Behind the Scenes” link to see how it was developed, enjoy!

  • http://www.schafferrogers.com/ pschaffer

    Spumco may be defunct but John K good to go. We proudly represent him at Hoytyboy. http://www.hoytyboy.com/

    • http://www.blog-BrandonLori.com Brandon Lori

      Awesome, thanks for the update on John, pschaffer.

  • http://www.argo106.com argo106

    Mmmmm 3D/2D mash-ups. So yummy. Dope as always.

  • http://www.space-jump.com Myaka

    I think this is great but only for quickie.
    I mean there were better quickies if I’m not mistaken.

    • http://www.blog-BrandonLori.com Brandon Lori

      What merits a Quickie or a Full post is always something worthy of hot debate, Myaka, but ultimately, is decided upon the many diverse tastes of our contributors. I have a soft spot for character based projects, so tend to gravitate more towards this type of work. However, we try our best to keep it balanced.

      • http://www.space-jump.com Myaka

        Character-wise it IS worth main page!