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Archive for November, 2010

Psyop drops an instant classic for LG


Psyop’s latest for LG brings a living room to life with a whimsy few others can rival.

It has become too easy to blindly praise the powerhouse that is Psyop. Their talent and resources consistently put them out in front of the competition and they have continued to set the bar for the better part of five years.

Let’s stop for a moment and dissect what it is that really makes them great. For me, it’s that extra percent from concept to delivery. It’s that hyper-attention to movement and timing, details in design and an overall way of noticing moments of beauty in the mundane that push this spot – like many others – into the realm of greatness. Immerse and enjoy.

Credits

Tuesday, November 30th, 2010 | 6 Comments »

Common Good Joins Radke for CA Rep

Common Good Joins Radke for CA Rep

Tuesday, November 30th, 2010 | Comments Off

Passion Signs Polynoid


Passion Signs Polynoid

Tuesday, November 30th, 2010 | Comments Off

Plenty to see


New outfit Plenty brings the eyecandy!

Tuesday, November 30th, 2010 | 2 Comments »

Alex & Steffen for Batelco


Alex & Steffen take Toronto into the future for Bahrain-based Batelco in this 3:30 minute epic film

Tuesday, November 30th, 2010 | 1 Comment »

Buck: Against Dumb

Buck‘s back again for Smart Car’s campaign, Against Dumb. It’s the eco-friendly-car idea explored in quite a particular way; a retro colour pallette, mixed with a precise sense of timing and narrative transitions, adds up to a solid piece of classic Buck.

Creative Director Orion Tait kindly shared some words about the project with Motionographer:

“Our pals over at Strawberry Frog approached us with a great little script, an open animation brief and a pretty tight schedule. We’ve done a couple projects with them recently, and they loved the piece we did for Waiting for Superman. Striking the right balance of tone was important; If taken too seriously or too flippantly, we ran the risk of alienating viewers and accentuating the potential hypocrisy in a message like this. So the direction was to have fun with it, to be anthemic without being preachy. As always, music and sound design help quite a bit in this regard, and as always Antfood totally nailed it.”

More…

Tuesday, November 30th, 2010 | 2 Comments »
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