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Logonom: Symbolizing Excellence

Opening titles and sponsor reels have, for the most part, become boring. If not fully redefining the aesthetic or technical envelop, content-less flare just doesn’t cut it anymore.

This is far from the case with this well written and executed, corporate film spoof from Optimus the for 2010 AICP-Midwest Conference, Logonom. Usually working with an open brief, it’s great to see people using opportunities like this to flex all their creative assets.

Posted on 29 November 2010 |

10 thoughts on “Logonom: Symbolizing Excellence

  1. Really funny! The problem I find with this great piece is that is mainly for other designers, and other designer are not our clients. I mean, I find a lot of private jokes that the most of my clients wouldn’t understand.
    Anyway, hella funny

    • I get where you’re coming from, but the AICP audience is a pretty closed and specific audience. It’s a conference that’s almost exclusively producers, directors and agency folk.

  2. Great work, I especially like the parts where the VO says “you encounter them at work, and at your job” and “our lifetime, 2-year warranty”.

  3. Having done a handful of these sponsor reels, this is top notch work. I definitely agree that they tend to get boring, but there’s so much room to play conceptually within these sequences as long as you think outside of the realm of the usual. Great work to Optimus and gang!