Archive for November, 2010
This is far from the case with this well written and executed, corporate film spoof from Optimus the for 2010 AICP-Midwest Conference, Logonom. Usually working with an open brief, it’s great to see people using opportunities like this to flex all their creative assets.
Hey Londoners, come see the Tron Legacy Projection Mapping show on London’s Southbank! There are also a re-creation of Flynn’s arcade, the original TRON arcade game, and other stuff…More info, click on this post.
Hornet directors, Mixtape Club and Yves Geleyn, recently collaborated on this project for St. Louis Children’s Hospital’s ‘Pursue Knowing’ campaign. The clever transitions and mixed elements illustrate how rich and full of possibilities a child’s imagination can be when learning about the world around them.
“When Mixtape Club and Yves set about defining the look and feel of the spot, they knew they wanted it to be tactile and playful. The directors individually fabricated elements like the paper lighthouse, origami birds, and a quilted globe. When animated and composited into each scene, these physical models replicated how a child’s imagination creates entire fantastic worlds from familiar surroundings.”