The Klaxons: Twin Flames and the rise of the NSFW video
1989 was a big year. It marked the fall of the Berlin wall, the year of the first ever liver transplant, and the release of “Like a Prayer” by Madonna. It was also the year that Brian Yuzna’s revealed his twisted fantasy horror “Society” to the world.
Once seen, never forgotten, it’s certainly stuck in the mind of London-based music video director Saam Farahmand (Simian Mobile Disco – Cruel Intentions, The XX – Islands, Soulwax – Part of the Weekend Never Dies) with his most recent video for long-time collaborators The Klaxons.
Interestingly, considering Society was so highly acclaimed for its make-up and physical effects, Farahmand has chosen to execute his video with clever use of motion control rigs and computer blending. Using techniques of the modern combined with inspiration from the old, Saam creates a wonderful homage to “Society” in this no-holds-barred NSFW video for the band.
This piece also highlights the current trend in directors and commissioners being able to push the censorship boundaries. Although there have always been controversial promos, it begs the question as to whether the MTV censors are factoring as highly in creative decisions now that we have the level playing field of the online community, or, dare I say it, are more controversial videos being commissioned in order to stand out from the online crowd and rack up the hits?
Containing nudity and graphic scenes, this wonderfully executed piece transports you into a world where flesh is as versatile as rubber. Hold onto your hats! It’s a twisted triumph.
