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Archive for January, 2011

The Wilderness: Montage 2011

The Wilderness starts a wildfire in their new 2011 Montage.

Sunday, January 16th, 2011 | Comments Off

Hunter Gatherer: Prius Goes Plural

Prius Goes Plural — the latest piece by Hunter Gatherer — is a lighthearted homage to classic kids programming of the 70′s and 80′s. While chewing over the endless possibilities of naming conventions for the company’s latest car, the spot is aimed at quizzing grownups on the many inventive ways of naming the company’s newest slew of clunkers. Through grammar, rhyming, and basic arithmetic, the piece aims to teach while also entertain — a ground rule for a good educational short. Todd St. John, the director and founder of Hunter Gatherer, elaborates:

“This is a stop-motion piece created to help launch the ‘Prius goes Plural’ campaign. It is a teaser campaign letting people know that Prius will be introducing new models and so, what to call more than one Prius?. The campaign was conceived by Saatchi & Saatchi, LA, who asked us to help to illustrate the print component, and also to create an animation. A Schoolhouse Rock / Electric Company type of jingle was settled on as a way to illustrate the complexity of plurals in a funny way. Almost all animation was created in-camera with some additional post and clean-up work.”

Like memorable pre-school programming before it, the piece borrows from the tenets of that classic format — feeling old school, but still fresh. What’s more, today, the lessons it aims to teach a generation of grownups remind us how greatly effective those timeless kid-shorts can be, where sing along lessons that once made us laugh, learn, and grown can also be used to sell product.

Credits

Friday, January 14th, 2011 | 3 Comments »

AE Scripts Releases the New BG Renderer

AE Scripts and Lloyd Alvarez release the New BG Renderer, including awesome new abilities such as receiving emails and texts when your renders are done! AE users rejoice!

Friday, January 14th, 2011 | Comments Off

Make it Better


An insanely cool type animation by Climent Canal and Sebastián Baptista. Thanks for the heads up Chris!

Thursday, January 13th, 2011 | 3 Comments »

PES: The Deep

After posting PES’s latest work, The Deep, in mid December, recently, we were able to catch up with the artist himself. Chatting about everything from his artistic background to childhood inspiration, PES gives us a candid look into his personal filmmaking process in this exclusive interview for the latest Showtime Short Stories film, The Deep (full interview here).

“For as long as I can remember I’ve been obsessed with deep sea creatures. And certain tools have always reminded me of fish and other ocean creatures. One tool in particular – an old nutcracker – looked very fish-head-like to me (I used it as the head of the eel and the lantern fish in The Deep). So I collected lots of tools and metal scraps over the past 5 years with an eye toward creating an undersea-themed piece. The challenge became, can I get these rigid objects to have enough fluidity to really make them believable as sea creatures.”

While PES’s usual style of work illustrates a stark contrast between natural and synthetic objects, for The Deep, this was not the case. Varying from his previous shorts, his approach was also different. “Each shot,” he explains, “inspired the next shot I dreamt up. It was an extremely spontaneous mode of creation.” The resulting piece is rough and improvised, while at the same time, more restrained than his previous endeavors. While most of PES’s work is built around an eclectic combination of scavenged objects, The Deep is not a short that’s amplified by electrifying visuals, but rather, a visually candid, mask-free look into the versatility and creative breadth of PES.

Full interview with PES on the making of The Deep

Wednesday, January 12th, 2011 | 2 Comments »

SHELLBOOKNATIONAL: David Lynch ‘I Know’

Fan-made music promo for David Lynch’s ‘I Know’, created by Shellbooknational; three young London-based directors; Chris Lee, Sam Pilling, and Paul Storrie

Wednesday, January 12th, 2011 | 2 Comments »