Behance goes pro with ProSite
Archive for May, 2011
Editor’s note: The following interview and review are by guest contributor Cheryl Yau, a 2012 MFA candidate in SVA’s Design Criticism program. Catch the next screening tomorrow, June 1st at the SVA Theater.
New York in Motion is an ambitious attempt to facilitate a rich conversation within the industry of motion design. Bringing together the most prominent players in the field, the film explores the power and inspirations behind the medium. The hour-long documentary is a bricolage combining interviews, shorts and stills in a curated series of hand-held footage and time-lapse photography.
I had the chance to speak to the director, Graham Elliott, about his film-making process.
What motivated you to make this film?
I’ve been working in Motion Graphics for many years and am also teaching it at the School of Visual Arts. It struck me that even though it’s all around us, my students did not really know what Motion Graphics actually was. And thinking about it, I realized that I was somewhat hard pressed for a definite answer myself. There have been so many changes and developments in the last 15 years and you can point to things and say, yes, this is part of it and this and this, but where does it all come together? Motion Graphics is definitely the next big thing in the creative arts, and it’s already happening big time, but what really is it?
I was interested to find out what the people who are actually creating the amazing stuff around us have to say and had the idea of making a kind of short film/documentary. I ran the idea by Richard Wilde, dean of the SVA Graphic Design & Advertising department that also heads an ever-growing Motion-Graphics division. Richard and SVA president David Rhodes immediately shared my excitement and through their support we got the film on the way.