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Archive for June, 2011

Looks That Kill


Kevin Dart and Stéphane Coëdel direct this retro-flavored short starring Yuki 7 and the Gadget Girls

Thursday, June 2nd, 2011 | 3 Comments »

Tactile Waveforms by Superfad & Nando Costa


Tactile Waveforms by Superfad & Nando Costa

Thursday, June 2nd, 2011 | 7 Comments »

Making of Super League Title Sequence


Fantastically detailed breakdown of the process behind the Super League title sequence from Supermachine

Thursday, June 2nd, 2011 | Comments Off

Don Hertzfeldt: Lily and Jim


Don Hertzfeldt’s Lily and Jim makes its online debut! His third student film, made way back in 1997 on 16mm. “I would love some more coffee…”

Wednesday, June 1st, 2011 | Comments Off

CANADA on How to Deconstruct Ice Cream

Editor’s note: The following post is by a new Motionographer contributor and copy editor, Brandon Walter Irvine. Please welcome him aboard!

Perusing the Quickies the other day, I was blown away by the video for “Ice Cream,” (NSFW) a punchy track from Battles and Matias Aguayo.

Produced by Barcelona-based collective CANADA, the video moves through a sequence of utterly distinct effects. Unlike most videos, where themes and looks are slowly built up, often in an additive process, the “Ice Cream” clip walks a very careful line by introducing a particular effect or theme just long enough for it to be registered, only to move on to another. Even after a couple of viewings, I couldn’t make sense of it, but I was definitely intrigued.

Director Luis Cerveró of CANADA broke it down for me.

Yes, it has a structure

It may be apparently random, but it all has a reason to be there. In our treatment, we divided the song into different chapters of what deconstructing the idea of an ice cream cone melting could bring to your mind. So there was first the concept of two opposites colliding (cold vs. warm, starting with the ice cream drops hitting the hot bath tub water) and represented by the young pretty girls (hot water) against older ugly guys (chocolate cold) and all these double shots of something against its opposite (snowy mountains vs. desert, etc).

(more…)

Wednesday, June 1st, 2011 | 5 Comments »