Johnny Kelly: Back to the Start

Chipotle? Yes, Chipotle. In an effort to raise awareness concerning food issues and promote sustainable food systems, they’ve commissioned Back to the Start, a short film by Johnny Kelly, scored by Willie Nelson’s rendition of Coldplay’s “The Scientist.” In Kelly’s signature style, we follow a farmer’s life as his family farm turns into an industrial animal factory, and what follows from there.

Production photos from Johnny’s Flickr and a behind the scenes video after the jump.


Client: Chipotle
Agency: CAA and Chipotle
Title: Back To The Start
Length: 2:20

Production Company: Nexus
Nexus Director: Johnny Kelly
Nexus Exec Producer: Cedric Gairard , Chris O’Reilly Charlotte Bavasso
Nexus Producer: Liz Chan
Nexus Production Managers: Claire Thompson, Alistair Pratten

Director of Photography: Matt Day
Camera Assistant: Max Halstead
Model Assistant: Joe James
Electrician: Aldo Camileri
Model Rigger: Gary Faulkner
Character Animator: Gary Cureton
Set Animator: Matthew Cooper
Compositors: Alasdair Brotherston, John Taylor
Production Designer: Graham Staughton
Art Department: Gordon Allen, Ben Côté, Joe Kirton
Studio Manager: Elizabeth Day
Models: Bob @ Artem

Music Supervision: David Leinhart at Duotone Audio
Music Producers: Justin Stanley and Doyle Bramhall
Content Manager: Liz Graves
Artist: Willie Nelson
Sound Design: Barnaby Templer @ Fonic


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  • gooorrrjus. nice post, higa.

  • That’s magic. Aceness

  • Anonymous

    absolutely, stunningly beautiful.  what an inspirational piece.

  • Anonymous

    absolutely, stunningly beautiful.  what an inspirational piece.

  • This is f****** brilliant!! I love the design and concept.

  • I took me a while to notice it wasn’t 3D.

  • I took me a while to notice it wasn’t 3D.

  • Love the treatment of the world changing from farm to factory and back again.  

    • yea, i love how the farmer, his wife, and son age too :)

  • Saumäßig liebevolle Animation!