Psyop: Norton “Stuff Anthem”
Working with Smuggler for agency Leo Burnett Chicago, Psyop directed a lovable new spot for Norton, an anti-virus and personal data protection company. (Ah, anti-virus software. It’s been so long since I’ve even thought of you … but I digress.)
The spot is huggably fun. With a palette of subdued jewel tones and a cast of friendly folk, it draws me in (pun intended) over and over, as I look for new details and relish the ones I’ve already collected.
The spot’s co-creative director, Fletch Moules, was kind enough to chat with us over tea. Actually, it was over e-mail, but I was drinking tea at the time.
Interview with co-creative director Fletch Moules
When you started working with Leo Burnett, how fleshed out was the script and visual direction?
Leo Burnett sent us a fun script outlining the importance of our personal data. The VO was pretty much fleshed out, but there wasn’t really a visual direction set, leaving us with the challenge of how to explore the world of “Stuff,” convey its message and the branding of Norton.
