Playgroundsfestival 2011 Titles
The Playgroundsfestival was a joy. Hidden in the little town of Tilburg, the festival had great speakers and good talks. With talks from: Edouard Salier, Mate Steinforth, Physalia, Encyclopedia Pictura, Ben & Julia, David Wilson, Spread Motion, Heyheyhey, Matt Lambert, Studio Takt, Tokyoplastic, David Wilson, DVEIN, Kyle Cooper and Onesize there was never a dull moment.
And of course there are the titles. It seems to become more and more important for a festival to have good titles. It’s like a pissing contest. Festivals compete in the coolest, biggest and most creative title. After the Offf 2011 titles it would be hard to go bigger, so Leon van Rooij (festival director) must have thought: ‘let’s be creative’. He was playing with the idea of doing ‘live’ titles. A titleshow so to speak. He contacted creative design studio HeyHeyHey and they were more then happy to go to work.
It was great fun to see the unsuspecting speakers present themselves without really knowing what was going on. The show was on thursday, recorded, edited and played back on friday. Of course ‘you had to be there’, but still, the end result is pretty funny and a totally new take on festival titles.
Playgrounds 2011 ‘The Live Titles Show’ from HEYHEYHEY on Vimeo.
