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Saul Bass’s Bell System Pitch Posted by Brandon Lori Straight from the AT&T vault, Saul Bass’s 26 Minute pitch video to AT&T, introducing the new look: the largest corporate identity design in American history, at the time. Posted on 2 February 2012 \| Tags: branding, logo 4 thoughts on “Saul Bass’s Bell System Pitch” Helio Vega on February 2, 2012 at 9:00 am said: Lovely! Also, you can remember Saul’s work watching this Main Titles Documentary by mr.Bass here: Brandon Lori on February 2, 2012 at 12:35 pm said: Nice! Thanks for sharing, Helio. The new book put out on Bass’s work is really extraordinary, too, if you haven’t seen it. We’re looking to do a book review of it here for the site, as well. Helio Vega on February 3, 2012 at 2:49 am said: Great Idea, Lori. if you need it, I can collaborate with you, guys Keep doing this great site Andrew Hoeveler on February 2, 2012 at 1:14 pm said: This is as appropriate then as it is now. Can you imagine commercial pitches today incorporating a well-designed, critical look at the Iraq War, Wall Street, the do-nothing Tea Party Congress, The Occupy Movement, AIDS in Africa? Today, the industrial world wants to sweep reality under the rug and live as though the world of commerce exists in a vacuum, disconnected from the rest of the world.