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Glassworks & The Mill: Range Rover ‘Positively Charged’


Johnny Green (Hungryman) worked with Glassworks (on the 60″ edit) and The Mill (on the 30″ edit) create beautiful, positively charged quantum metaphors for Range Rover Sport.

Credits

Agency
Agency: RKCR/Y&R / Tag
Producer: Michael De Vries
Creative Director: Brian Fraser
Creatives: Adrian Lim, Steve Williams
Client: Land Rover

Production
Production Company: Hungryman
Executive Producer: Matt Buels
Producer: Martin Box

Editorial
Editing Company: Work Post
Editor: Ben Jordon

Post Production/VFX : Glassworks
Producer: Misha Stanford-Harris
Lead Flame: Duncan Horn
Flame: Warren Gebhardt, Judy Roberts
3D: Dan Yargici, Czarek Kwasny

Post Production/VFX : The Mill
Mill Office: London
VFX Producer: Chris Batten
2D Lead Artists: Juan Brockhaus (Nuke), Pete Hodsman (Nuke), Richard de Carteret (Flame)
3D Lead Artists: Alex Hammond, Mel Tonkin, Juan Brockhaus
2D Artists: Jimmy Kiddel & Mel Tonkin (Concept Artists), Jola Javier, Ben Smith, Joe Tang
3D Artists: Ed Shires, Jules Janaud, Amman Akram, Richard Thomas, Patrick Krafft, Sauce Vilas, Julian Legay, Ruben, Ian Baxter, Dan Moore, Iker De Los Mozos
Colourist: James Bamford
Concept Artists: Jimmy Kiddell, Mel Climent

Posted on 17 February 2012 |

6 thoughts on “Glassworks & The Mill: Range Rover ‘Positively Charged’

  1. Such an excrutiatingly beautiful execution of such a lame idea. The production and post people really took a turd and made more gold out of it than anyone could ever expect. But you can so hear some agency hack kind of drooling this idea out the side of his mouth and then making it the responsibility of people with talent. “Oh, let’s piggyback a car commercial on the phenomenal human achievement of the LHC and have a car built out of particles!”

    Beautiful work, guys. May you be blessed in the future with better conceptual foundations.

    • To all that I say, yes. I also tend to think that “industrial wasteland” (the impression I got, not necessarily literally true of the piece) may not be the right backdrop for an SUV ad.

  2. Love it. Simple idea beautifully executed, so much better than the SUV stuff on TV at the moment (Jeep?)
    Mammy sounds like he’s been scarred by ad agencies or something.

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