Hankook Tires from Alfred Imageworks

This nicely realized spot/promo film from Seoul based Alfred Imageworks succeeds well in balancing the tactile stop-motion style cardboard animation within an evolving natural landscape. I especially like how the lighting and compositing brings together the whole spot with a warm sunny afternoon feel.

Director: Park Jong-hu
Producer: Park Jong-hu
Lead Artist: Kim Hwan-ho
3d Artist: Kim hwab-ho, Choi Min-ho, Kang Jeon-hyuck
Modeling: Cho Hee-suk
Fluid Effects: Dongguk University