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Archive for July, 2012

Nathan Love Updates: McGraw Hill & Ring Force

With their latest batch of work, Nathan Love gets in touch with their inner child by rolling out two projects that not only showcase their strength as an animation studio, but also as storytellers. In Wonders, the studio joins forces with McGraw Hill Education to brand the companies all-encompassing reading program for kids, and in Ring Force, the studio rolls out their very first children’s book.

See here for in-depth look at the creation of the projects.

Tuesday, July 31st, 2012 | 3 Comments »

Fraser Davidson: Alternative Rugby Commentary

Fraser Davidson (who brought us the incredible Irritable Bowl Syndrome) is back with another whimsical treat, this time to promote Alternative Rugby Commentary’s 2012 Tour.

Like Davidson’s Irritable Bowl Syndrome, the animation here is as fluid and witty as the voiceover by Jedi Thian, one of ARC’s colorful commentators. Rocking an 8-bit aesthetic this time around, Davidson is a director who knows how to build a world, set some constraints and get to work crafting memorable material. Can’t wait to see what he does next.

Tuesday, July 31st, 2012 | Comments Off

TAP TO RETRY by Neta Cohen

TAP TO RETRY by Neta Cohen

Tuesday, July 31st, 2012 | Comments Off

See No Evil August

Tuesday August 14th See No Evil presents an evening the legendary Tomato. Free entry, prizes, and music provided by Hear No Evil. Please note the new location.

Tuesday, July 31st, 2012 | Comments Off

Buck: Flex Alert

Brainchild and Buck LA have come together to develop a beautiful PSA for California’s Flex Alert program. To help guard against power shortages, this campaign shows California’s citizens when and how to conserve electric energy. You can watch the alternate versions of the Flex Alert spot HERE.

According to Buck:

Brainchild had a fantastic script that already had quite a few visual cues to leverage from, so our biggest challenge was finding a way to communicate and appeal to an audience that is pretty much the entire population of California. It’s a pretty important message that affects a whole lot of people, so we really needed to find a solution that was universal and that everyone from kids to grandparents could easily understand regardless of language. Once we got all those boxes out of the way, we also had to make sure it was fun, appealing, and interesting enough so that everyone feels good about a topic that is actually sort of scary.

We knew at the beginning that it needed to hold up to repeat viewings as a PSA, so our goal was to reinvent every shot to keep the audience on their toes while able to understand it right away. There were a few moments we knew we wanted, so a lot of the challenge was reverse-engineering it from those moments and figuring out creative ways to get to and from each part.

Our animators had the biggest challenge as they needed to create an animation style that was simple, yet had its own voice. Everyone had their own vision, so there was a lot of exploration before we knew what our style was. The Community spot, shot with forced parallax, was particularly tricky as it was a 2D abstraction of a 3D move, and nobody really knew what that would look like at first.

Overall, it was a very smooth process and it really helped that people liked what we were doing. There was never a point when any ideas got thrown out or we had to start over, which really made it gratifying. In the end, the project being enjoyable to work on made it enjoyable to watch.

Credits

Tuesday, July 31st, 2012 | 2 Comments »

RIP Chris Marker

If there ever was a “motionographer”, an artist who used film and pen with equal eloquence, it was filmmaker Chris Marker who died today on his 91st birthday. His name does not resonate with everyone because Marker was a recluse, refusing to be photographed and seldom accepting interviews and yet, he collaborated with the greatest film directors of our time, most notably Alain Resnais. Terry Gilliam brought Marker back to the attention of many with Twelve Monkeys, a film he based on Marker’s iconic La Jetée.

His films were always intensely personal and poetic, challenging the very notion of narrative, of documentary, and of memory. Marker used cartoons, graffiti, text, photographs, voice-over, and various means of image processing in much of his work, animating and ‘writing’ images with a profound sense of poetry. He will be missed.

Monday, July 30th, 2012 | 1 Comment »

Desmond Leung


Yes, yes, ink transitions are all very 2005, but Desmond Leung’s work reminds me of how beautiful natural patterns can be. Working with particle simulators everyday, it’s easy to forget that they’re simulating particles in the real world, and what we work so hard to create on screen can also be created with a paint brush and water. More videos on his vimeo.

Monday, July 30th, 2012 | Comments Off
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