Gentleman Scholar: Everything’s Better

Gentleman Scholar created ‘Everything’s Better‘, a fluid spot for Salt Institute that’s all about bright transitions, impressive particle animation and… salt! Directors Will Campbell and Will Johnson:

This is one of those rare spots that completely fulfills you as a creative person, and at the same time you are still going to work. Projects like this are why we love doing what we do.

Breakdown + boards here!

Brand: Salt Institute
Title: Everything’s Better

Agency: Grey
Agency Location: San Francisco, CA
Agency Producer: Florence Babbitt
Executive Creative Director: Jack Fund
Associate Creative Director/Art Director: Mark Chila
Creative Director/Writer: Michael Buss

Editorial Company: Gentleman Scholar

Post Production Company: Gentleman Scholar
Post Production Company Location: Los Angeles
Executive Producer: Rachel Kaminek
Directors: Will Campbell & Will Johnson
Art Director: JP Rooney
Senior Producer: Emily Gleicher
Technical Director: Henry Foster
VFX Technical Director: Yates Holley
3D Artists: Damon Snyder, Andy Kim, Tim Katawaki and Dony Permedi
Matte Painter: James Levy
Compositors: Brian Williams, Matt Lavoy
Print Designer: James Levy

Music Company: Mophonics
Music Company Location: Los Angeles
Sound Design: 740 Sound Design
Composer: Steven Mudd

Audio Production Company: Lime
Mixer: Loren Silber

About the author

Daniel Coutinho

Daniel lives in Los Angeles, CA, with his wife. Originally from Brazil, he is currently a Designer/Animator at Buck.

Join Motionographer on Patreon!

For as little as 7 cents a day, join our Patreon community and shape Motionographer's future!



Man this studio just keeps getting better and better :) great work guys!


Amazing work guys, like always. Congratulations to the whole team.

Dominique Elliott

Go Will & Will & Yates! Fabulous!

Comments are closed.