Menno Fokma, a Dutch studio based in Utrecht, updates its reel with some super sweetly designed spots and more.
Archive for October, 2012
Another beautifully done stop-motion by the team at Melbourne-based studio Oh Yeah Wow. Directed by Darcy Prendergast and Seamus Spilsbury. The team is also known their work for Gotye’s ‘Easy Way Out’ music video.
Here in New York City, Mayor Bloomberg recently championed some controversial restrictions on the sale of sugary soda drinks, sparking debates about how much government should intervene in protecting the health of citizens.
While not everyone agrees about Mr. Bloomberg’s tactics, the health risks of sugary sodas are obvious. Or at least they should be.
In an effort to spread awareness on the topic and skewer companies that manufacturer the offending drinks, The Center for Science in the Public Interest has launched The Real Bears. Alex Bogusky (formerly the “B” of vaunted agency CP&B) masterminded the campaign, tapping one of our favorite directors here at Motionographer, Lucas Zanotto, to direct the music video that sits at the center of the project.
Mr. Zanotto recently released the director’s cut of the video featuring an alternative soundtrack. (Jason Mraz penned a sugary sweet tune for the official version.)
Interview with Lucas Zanotto
We caught up with Mr. Zanotto to get some inside information on the project.
Who approached you for this project? Why did they choose you?
I got an email from Marty Butler, from The Butler Bros. He wrote that he likes my work and ask if we could have a chat about a potential project they are working on. We had a Skype conference together with Ronny Northrop, who wrote the script for the movie. They presented the whole idea.
Marty said they liked my style and the way I bring in an analog and organic feel to the work. They wanted something minimal and crafted.
We all know how horrible factory farming is by now, but what’s interesting about this particular campaign is that it seeks to maintain its Television airspace through viewers’ donation. If there is one ad that deserves to be watched instead of getting chucked aside by channel-surfing or toilet-going, this is it. As a friend of mine said, ‘if this doesn’t stop factory farming in Australia, nothing would’. Consider making a donation, folks. Or at least think twice about where that packet of meat you’re buying came from.
Thank you for the nudge, Guy and Stefan.