Prologue’s Creative Director Simon Clowes has crafted an elegantly sinister title sequence for CBS’ new series, “Elementary,” starring Jonny Lee Miller as a contemporary Sherlock Holmes. (It has tough competition in BBC’s “Sherlock,” also a modern recasting of the venerable sleuth at 221B Baker Street.)
Simon carries Prologue’s legacy of impeccably crafted title work forward. His penchant for live action elements reminds me of my favorite work from Kyle Cooper, Prologue’s founder. Both Cooper and Clowes’ work leverage visual metaphors to foreshadow elements of the narrative ahead.
Both also bring a graphic designer’s eye to their framing. Credits appear in perfectly shaped lagoons of negative space, nestled between gritty textures and golden light. It’s a subtle art, one that Clowes commands with a mastery befitting Prologue.
Tip ‘o the hat to Ash Thorp.