Each ident explores a specific expression of the attitude and fresh confidence that the Kiss brand embodies and their viewers aspire to.
It’s worth checking out the project’s page, with process info and images.
For the BBC Entertainment India brand idents, the studio took a stunning abstract direction:
All follow a simple theme of darkness becoming light, building to a crescendo of colour, movement and excitement.
Sound and music for all these was handled beautifully by Zelig Sound.